Assistant Digital Marketing Manager

Sunbelt Rentals UK & Ireland; Warrington; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading FTSE100 company as an Assistant Digital Marketing Manager. You will manage and optimise paid digital campaigns across platforms like Google Ads and Meta, while supporting broader digital initiatives. This role offers a chance to drive measurable results in a fast-paced environment with a competitive rewards package.

Benefits

Generous holiday allowance

Life assurance

Retail discount scheme

Employee recognition awards

Great company pension scheme

Qualifications

• Strong grasp of digital tools and marketing strategies.
• Experience with campaign management and performance analysis.

Responsibilities

• Plan, launch and optimise campaigns for lead generation.
• Monitor campaign performance and report on KPIs.
• Collaborate with teams to develop high-performing ad creatives.

Skills

Digital marketing

SEO

Content strategy

Google Ads

Meta

Campaign optimisation

A/B testing

Google Analytics

Salesforce

Job description

We are seeking a proactive and detail-oriented Assistant Digital Marketing Manager to join our dynamic digital marketing team. This role will primarily focus on managing and optimising paid digital campaigns across platforms such as Google Ads, Meta, and other relevant networks to drive performance and ROI. In addition to paid media, the successful candidate will also support broader digital marketing initiatives, including SEO, content strategy, and performance reporting. This is an exciting opportunity for a marketing professional with a strong grasp of digital tools and a passion for driving measurable results in a fast-paced environment.

Duties will include:

1. Plan, launch and optimise campaigns for lead generation and revenue growth.
2. Collaborate with wider business to develop high-performing ad creative, copy, and landing pages.
3. Manage bidding strategies, audience targeting, and A/B testing at scale.
4. Monitor campaign performance using tools such as Google Analytics, Looker Studio, and Salesforce reports.
5. Integrate campaign tracking with Salesforce to ensure clear lead attribution and sales funnel visibility.
6. Report on KPIs including CPA, CPC, CTR, and conversion rates.
7. Use insights to drive continuous optimisation and growth.
8. Help conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
9. Work with digital marketing, product marketing, and wider business to align messaging and track full-funnel performance.
10. Brief and collaborate with external agencies as required.
11. Contribute to the content calendar and help manage blog, social media, and website updates.

What can we offer you in return?

You’ll be joining a highly successful FTSE100 company, the UK’s largest equipment rental provider. We provide an industry-leading flexible rewards package including a generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards, and a great company pension scheme.