Marketing Manager - Luxe Division, Fragrances

L'OREAL GROUP; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global beauty company seeks a Marketing Manager for its Luxe Division in London. You will drive brand strategy, lead a team, and execute marketing campaigns. This role involves analysis, strategic vision, and execution to enhance brand loyalty and growth.

Benefits

Competitive salary

Share options

Pension plans

Discounts on brands

Private medical and dental insurance

Discounted gym memberships

Onsite mental health support

Family leave

Fertility leave

Qualifications

• In-depth knowledge of product/launch campaign excellence.
• Experience in stakeholder management and project management.

Responsibilities

• Guide team to analyze business performance and customer data.
• Define marketing strategies and drive brand growth.
• Collaborate with teams on campaigns and launches.

Skills

Positive leadership

Empathy and team coaching

Data analysis and insights

Storytelling and presentation skills

Business acumen

Job description

Marketing Manager - LUXE Division

I am the MARKETING MANAGER responsible for building the brand's long-term marketing strategy in the UKI, leading my team to execute campaigns seamlessly with the Trade Activation Team and key stakeholders. I serve as a storyteller and the voice of the brand DNA across the company, developing and coaching my team, providing mentorship, and partnering closely with my General Manager.

A Day in the Life - Key Responsibilities:

1. Analysis & Diagnostic:
   • Guide my team to analyze business performance (sell-out) and customer data to derive insights.
   • Monitor competitor activities to identify best practices.
   • Maintain a strong understanding of the advocacy landscape.
2. Strategy & Vision:
   • Inspire my team to think long-term and align on common goals.
   • Define marketing strategies, advocacy, pricing, customer targeting, and investment choices to drive brand growth through increased recruitment and loyalty.
   • Create zone decks and presentations for senior stakeholders.
   • Communicate strategic vision through storytelling and presentations.
   • Translate strategies into clear briefs for internal teams and agencies.
   • Uphold the Brand DNA and promote diversity, equity, and inclusion in all communications.
3. Execution:
   • Define investment strategies and allocate budgets.
   • Support forecasting and ROI analysis for advocacy and influence activities.
   • Validate media briefs, launch forecasts, and activation principles.
   • Collaborate with DMI and Zone teams on campaigns and launches.

Who You Are:

In-depth Knowledge of:

• Product/Launch campaign excellence
• Forecasting
• Project Management
• Influencer landscape
• Stakeholder management

Key Skills:

• Positive leadership
• Empathy and team coaching
• Strategy, vision, and framing
• Data analysis and insights
• Business acumen
• Storytelling and presentation skills
• Mentorship and positive influence

What We Offer:

Our industry-leading benefits package includes competitive salary, share options, pension plans, discounts on brands like YSL, CeraVe, Armani, Kiehl's, Garnier, private medical and dental insurance, discounted gym memberships, onsite mental health support, family leave, and fertility leave. We are committed to your growth through training, leadership programs, and expert talks.

Who We Are:

L'Oréal operates in 150 markets worldwide, with a mission to create beauty that moves the world. As a leader in the industry with €29 billion in sales, we are dedicated to inclusivity, sustainability, and innovation. Our Luxe Division features 26 brands, including Lancôme, Yves Saint Laurent, and Giorgio Armani, serving luxury consumers globally.

How We Recruit:

We foster a diverse, equitable, and inclusive environment, valuing differences in backgrounds, experiences, and perspectives. We are committed to fair employment practices and welcoming talent from all walks of life.