Marketing Manager - LUXE Division, Fragrances

Avature; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the beauty industry is seeking a Marketing Manager to develop and execute long-term marketing strategies. This role involves leading a team, analyzing market data, and defining strategic visions to drive brand growth. The ideal candidate will possess strong leadership, analytical, and storytelling skills, and will be committed to fostering a diverse and inclusive environment.

Benefits

Discounts on iconic brands

Private medical and dental insurance

Gym memberships

Mental health support

Family leave

Fertility leave

Training and leadership programs

Qualifications

• In-depth knowledge of marketing strategy and brand advocacy.
• Experience in leading teams and driving brand growth.

Responsibilities

• Guide team in analyzing business performance and customer data.
• Define marketing strategy and investment choices.
• Champion diversity and inclusion across communication.

Skills

Positive leadership

Empathy and team coaching

Strategy, vision, and framing

Analysis and insight drawing from data

Business acumen and data analytics

Storytelling and presentation skills

Mentoring and positive influence

Job description

I am the Marketing Manager responsible for developing the brand’s long-term marketing strategy in the UKI and leading my team to execute campaigns seamlessly with the Trade Activation Team and key stakeholders. I serve as the storyteller and voice of the brand DNA across the company. I also develop, coach, and mentor my team, supporting the wider marketing community. Additionally, I am a key partner to my General Manager.

A DAY IN THE LIFE – KEY RESPONSIBILITIES:

1. Analysis & Diagnostic:

• Guide my team to collaborate with experts across the company, analyzing business performance (sell-out) and customer data to derive insights.
• Monitor competitor activities to identify best practices.
• Maintain a strong understanding of the advocacy landscape.

Strategy & Vision:

• Inspire my team to think long-term and rally everyone around common goals.
• Define the marketing strategy, advocacy strategy, pricing, customer targeting, and investment choices in partnership with Finance, aiming to drive brand growth through increased recruitment and loyalty.
• Create zone decks and presentations for senior stakeholders.
• Communicate the strategic vision through storytelling and presentations to internal and external stakeholders.
• Translate strategy into clear briefs for internal teams and agencies.
• Uphold the Brand DNA and positioning.
• Champion diversity, equity, and inclusion across all communication touchpoints.

Execution:

• Define investment strategies and allocate budget envelopes for teams.
• Support advocacy and influence teams with forecasting and ROI analysis.
• Validate launch forecasts and guiding principles for activation teams.
• Collaborate with DMI and Zone to communicate local needs and co-create future campaigns and launches.

WHO YOU ARE:

I HAVE IN-DEPTH KNOWLEDGE OF:

KEY SKILLS:

Skills:

• Positive leadership
• Empathy and team coaching
• Strategy, vision, and framing
• Analysis and insight drawing from data
• Business acumen and data analytics
• Storytelling and presentation skills
• Mentoring and positive influence within the marketing community

WHAT WE OFFER:

Our industry-leading benefits package reflects how much we value our people, including perks like discounts on iconic brands, private medical and dental insurance, gym memberships, mental health support, family leave, and fertility leave. We support your growth through training, leadership programs, and expert talks.

WHO WE ARE:

L’Oréal operates in 150 markets worldwide, dedicated to creating beauty that moves the world. As a leader with €29 billion in sales, we are committed to inclusivity and making a positive impact. Our Luxe Division features 26 brands, including Lancôme, Yves Saint Laurent, and Giorgio Armani, serving luxury consumers globally.

HOW WE RECRUIT:

We foster a diverse, equitable, and inclusive environment. We value different backgrounds, experiences, and perspectives. When applying, you can apply to up to three jobs within 30 days, but please choose carefully as applications cannot be withdrawn once submitted. Visit "Your Application Space" to manage your applications.