Performance Marketing Executive

SportsShoes.com; Shipley; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading online retailer is seeking a Performance Marketing Executive to enhance customer acquisition through innovative marketing strategies. The role involves managing paid media, social advertising, and affiliate marketing efforts while collaborating with various teams to optimize performance and drive brand growth. Ideal candidates should have a passion for running and the outdoors, with extensive experience in retail marketing and a data-driven approach.

Qualifications

• 5+ years in retail marketing with hands-on experience in paid media, social, and affiliate marketing.
• Experience with Google Shopping feed management and optimization.

Responsibilities

• Manage paid media campaigns and collaborate with SEM agency.
• Create social advertising strategies for platforms like Facebook and Instagram.
• Analyze affiliate performance data to optimize marketing efforts.

Skills

Data-driven approach

Attention to detail

Advanced copywriting

Commercial thinking

Creativity

Understanding of paid media trends

Tools

Google Ads

Bing Ads

GA4

Google Tag Manager

Conversion tracking tools

Job description

Shipley, Yorkshire and the Humber, United Kingdom

SportsShoes.com

13.05.2025

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Full Job Description

SportsShoes

We are the UK’s no. 1 online retailer for run and hike. We power every runner and adventurer to run faster, go further, and climb higher.

What we’re looking for:

We are seeking a Performance Marketing Executive to join our innovative online marketing team. This role is crucial in driving our customer acquisition efforts through paid media, paid social, and affiliate marketing channels, supported by a specialist agency.

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Key responsibilities:

Paid Media Management

Work closely with our SEM agency to review ad campaigns across platforms such as Google Ads and Bing Ads, including experience with PMAX.

Collaborate with brand teams to produce engaging, converting ads that follow best practices, optimizing ad copy and keywords to improve CTR and conversion rates.

Monitor performance metrics to maximise ROAS.

Paid Social Advertising

Create and execute advertising strategies on platforms including Facebook, Instagram, and YouTube.

Work with the brand team to execute campaigns around product launches to drive sell-through and reach.

Implement A/B testing, audience targeting, and retargeting strategies to boost engagement.

Affiliate Marketing

Coordinate with our affiliate agency to identify growth opportunities and increase brand awareness.

Analyze affiliate performance data to optimize commission structures and identify new opportunities.

Performance Analysis

Track KPIs across all channels and provide regular performance reports.

Conduct A/B testing to refine strategies based on data insights.

Collaborate with the SEM agency to analyze trends and optimize marketing spend.

Budget Management

Assist the Performance Marketing Manager in managing advertising budgets to maximize ROI while controlling customer acquisition costs.

Work with the agency to align on budget allocation and campaign objectives.

Cross-Functional Collaboration

Work closely with the finance team to ensure KPIs are met, requiring strong problem-solving skills.

Collaborate with other marketing teams, such as email and brand marketing, to ensure consistent messaging.

Contribute ideas to the wider marketing team's objectives and ambitions.

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Requirements

• A passion for running and the outdoors—live the SportsShoes brand and connect with our customers.
• 5+ years in retail marketing with hands-on experience in the channels mentioned.
• Experience with Google Shopping feed management and optimization.
• A data-driven approach with excellent attention to detail.
• Experience with GA4 and reporting tools.
• Familiarity with conversion tracking tools and Google Tag Manager.
• Advanced copywriting skills.
• The ability to think both commercially and creatively.
• Strong understanding of paid media trends and insights.
• A passion for insights, data, and customer journeys.