Head of Admissions

CATS Global Schools; Northampton; On-site; GBP 35,000 - 55,000; Full time

Job summary

CATS Global Schools is seeking a Head of Admissions for their Northampton school. This pivotal role involves leading the admissions process, enhancing domestic student enrolment, and collaborating with marketing teams. The candidate should possess strong interpersonal and communication skills, with a background in admissions or sales within education.

Benefits

Cycle to work Scheme

Tech Scheme

Car Scheme

Free flu vaccine through Healthshield

Free eye tests

Financial wellbeing support via WageStream

Employee Assistance Programme

Group income protection

GP Access for all

Death in Service

Qualifications

• Proven track record in admissions, sales, or marketing.
• Experience managing social media and digital content creation.
• Understanding of UK and international student recruitment markets.

Responsibilities

• Lead the admissions process for day and boarding students.
• Develop strategies to increase domestic enrolment.
• Manage the school’s social media presence.

Skills

Interpersonal skills

Communication skills

Customer service focus

Data literacy

Commercial mindset

Tools

CRM systems

Job description

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Bosworth is a relatively small school of approximately 200 students, the majority of whom are boarders from overseas, though the school has a small cohort of day students who benefit from being at a school that is proudly international in character. We pride ourselves on the individualised support we give to our students across all Key Stages. Staff know students well, care deeply, and are committed to doing their utmost to ensure every student thrives and attains their very best. Our high-quality teaching, excellent academic results, established university links, and caring and supportive environment are just some of the stand-out features of the school, as well as our diverse student body and central location in Northampton, at the crossroads of the United Kingdom. We pride ourselves on being a non-selective school with a proven track record of getting students great outcomes and putting them on a trajectory to success

ABOUT THE ROLE

Bosworth Independent School is seeking a highly creative, dynamic and results-driven Head of Admissions to lead our student recruitment strategy. This is a pivotal role that blends admissions leadership with proactive marketing, working at the heart of the school’s growth and profile-raising strategy. As the first point of contact for prospective families, you will be responsible for overseeing the admissions process. While around seventy percent of our pupils are drawn from the international market, you will have a particular and strong focus on increasing domestic student numbers. We believe that this is an era of growth that has huge potential, not least because at Bosworth we are fortunate to be able to: keep class sizes small (maximum 18, average 12) which means students get the attention they need to excel and which parents expect; to maintain a high number of scholarships and bursaries at a time when many independent schools are regrettably having to cut theirs and; to not have to pass on any VAT to parents. Our brand position is that we offer a very high quality education at a proudly affordable price.
You will also collaborate closely with the CATS Global sales and marketing teams to raise the profile of Bosworth both locally and internationally.

This is an exciting opportunity for an ambitious, driven and energetic professional with a keen understanding of the independent education market, excellent communication skills, and a proven track-record in sales and marketing. You will have impeccable interpersonal skills, be highly organised, able to effectively balance multiple demands on your time simultaneously and thrive on that. You will also be customer-service focused and data-literate.

You will be based in the school and be a recognisable presence about the place, taking time to shadow pupils, to drop into lessons and assemblies, and to be at as many events as possible. It is only through doing that you will quickly understand the day-to-day running of the school and its events, its ethos and educational philosophy, as well as the dynamism and globalism that characterise the place that you will be able to effectively market the school.

Key Responsibilities

Admissions
Lead and manage the admissions process for day and boarding students, ensuring a smooth, efficient, and welcoming experience for families.
Build strong working relationships with the CATS Global Sales and Marketing teams, working collaboratively with them to implement our growth strategy
Develop and implement strategies to increase domestic enrolment, with clear performance metrics and conversion targets.
Oversee admissions data and reporting, ensuring accurate tracking of pipeline activity, conversion rates, and yield and reporting regularly to the Headmaster and Senior Leadership Team.
Deliver an exceptional level of customer service at all stages of the admissions journey, ensuring timely and accurate responses to sales team representatives, agents and parents.

Marketing & Communications
Working with the CATS Global central Marketing team, to develop and execute a marketing plan to support admissions goals, including campaigns, print materials, events, and partnerships.
Manage the school’s social media presence across key platforms, ensuring content is engaging, captures the spirit of the school and is strategically aligned.
Work with the CATS Global sales and marketing teams to promote Bosworth in overseas markets, supporting international recruitment efforts where appropriate.

Events & Outreach
Organise and lead open events, school tours, taster days, and other events aimed at prospective students and their families.
Liaise with sales teams representatives globally to organise familiarisation trip events for agents.
Represent the school at local, national, and international education fairs, networking and community events.
Build strong relationships with local schools, agents, educational consultants, and community organisations

PERSON SPECIFICATION
Experience:
Proven track record in admissions, sales, or marketing, preferably in an educational or independent school setting.
Experience managing social media and digital content creation.

Skills and Competencies
A commercial mindset with the ability to set and achieve ambitious enrolment targets.
Outstanding interpersonal and communication skills, with a natural ability to build rapport with families, students, and colleagues.

Personal Qualities:
Highly organised, efficient, and data-literate.
A commitment to be fully integrated into the life of the school and to be a leading advocate and promoter of the school.
A passion for widening participation to independent school education
A commitment to be fully integrated into the life of the school and to be a leading advocate and promoter of the school.

Desirable
Skills and Competencies
Understanding of both UK and international student recruitment markets.
Familiarity with CRM systems (e.g., HubSpot, Salesforce, or similar).
UKVI understanding

Personal Qualities:
A passion for education
Deep appreciation for the independent school ethos.

BENEFITS
Cycle to work Scheme
Tech Scheme
Car Scheme
Free flu vaccine through Healthshield
Free eye tests
Financial wellbeing support via WageStream
Employee Assistance Programme
Group income protection
GP24: GP Access for all
Health Cash Plan
Death in Service
Long service awards
Employee referral scheme
Enhanced Maternity and Paternity pay

ABOUT CATS GLOBAL SCHOOLS (CGS)
CATS Global Schools is a leading education group committed to inspiring the next generation of world shapers.
With a history dating back to 1899, but a focus on the future, our group brings together 16 institutions comprising independent boarding schools, an Arts University College, English language schools and a variety of summer programmes in the UK, US, Canada, and China.

Each year, we provide 18,000 students around the globe with the education they need to develop real-life skills for the future. We are dedicated to academic excellence and our students benefit from our well-developed links to over 40 top global universities.

We create a positive learning environment where every student is empowered to make a contribution to shape their world. This is made possible because of the commitment of our pioneering, persevering people who do the very best for our students.

OUR COMMITMENT TO INCLUSION AND DIVERSITY
We are committed to diversity, inclusion and belonging. Building on our core values Pioneering, Persevering, People We pledge to deliver a series of events, guest speakers and focus groups to make CATS Global Schools and employer of choice for all.

SAFEGUARDING
CGS is dedicated to safeguarding and promoting the welfare and well-being of children and young people. As such, appointment is subject to the satisfactory completion of safer recruitment employment checks in line with KCSIE guidelines. This will include satisfactory references, enhanced DBS from the Disclosures and Barring Service and, where applicable, any international equivalent being obtained. Shortlisted candidates will be subject to online checks which may include social media.