Campaign Insight Analyst

BOOTS; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is seeking a Campaign Insight Analyst to join their Customer Marketing & Loyalty team in Nottingham. The role involves analyzing customer data to provide actionable insights that enhance marketing strategies. Ideal candidates will have a quantitative background and strong analytical skills, with opportunities to work on diverse marketing projects.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to free 24/7 counselling and support

Qualifications

• Relevant experience or degree with quantitative elements.
• Experience translating business questions into analytical problems.
• Confidence in presenting complex results to non-technical audiences.

Responsibilities

• Identify optimum audiences for marketing campaigns.
• Build targeted campaign selections and analyze results.
• Translate findings into actionable insights for stakeholders.

Skills

Data analysis

Presentation skills

Problem-solving

Communication

Education

Degree in Maths, Physics, Geography, or Psychology

Tools

SQL

Python

PowerBI

Job description

Job Title: Campaign Insight Analyst

Location: Nottingham

Contract: 18 Months Secondment / Fixed Term Contract

Recruiter: Noaman Hussain

About the role

We're looking for a passionate Campaign Insight Analyst to join the Customer Marketing & Loyalty team in our Nottingham office.

Our team's aim is to turn our world-renowned Boots Advantage Card data into clear, actionable insights for our stakeholders. We want customers to receive highly personal, relevant communications that create value for the business.

If you're numerate, logical and curious about customer behaviour, we'd love to hear from you.

You will work within the Personalisation and Customer Data Science team, specializing in campaign activation for our supplier brands.

You will analyse data from multiple sources to:

1. Identify optimum audiences for our marketing campaigns,
2. Build targeted campaign selections,
3. Analyse campaign results (across email/app/social),
4. Translate your findings and present them to our business partners, providing insights that shape future strategies to improve our activities and generate commercial value,
5. Improve existing processes and enhance efficiency,
6. Collaborate with teams across the business to deliver the best outcomes for our customers.

What you'll need to have

These are the essential skills or experience needed to succeed in this role.

1. Relevant previous experience or a degree with quantitative elements (e.g., includes statistics modules), such as Maths, Physics, Geography, or Psychology,
2. Experience translating business questions into analytical problems, using available data to develop scalable solutions,
3. Experience presenting complex results to less technical audiences,
4. The desire to investigate potential problems,
5. Experience organizing own workload, managing multiple projects and campaigns simultaneously,
6. Confidence in communicating and building relationships, especially with marketing teams.

Preferred skills and experience

These are desirable but not essential. We welcome applications from candidates without these additional criteria.

1. Proficiency in coding languages such as SQL, R, Python, etc.,
2. Experience with data visualization tools like PowerBI,
3. Experience with targeting, optimization, or measurement of marketing activities using tools like Adobe Campaign,
4. Experience working with relational databases,
5. A proven track record of delivering results in a commercial environment,
6. Expertise in working with large structured and unstructured data sets,
7. Examples of automating business processes.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift cards for expecting or adopting parents
• Flexible benefits including additional holiday, gym discounts, life assurance, activity passes, and more.
• Access to 24/7 counselling and support via TELUS Health.

Find out more at boots.jobs/rewards. Exclusions may apply. Salary estimates on third-party sites are not endorsed by Boots and may be inaccurate.

Why Boots

We foster a diverse and inclusive environment where everyone can be themselves and reach their potential. We are proud to be an equal opportunity employer, embracing diversity and providing a positive workplace for all. Together, we strive to change for the better.

What's next

We are open to discussing part-time and job share options for full-time roles. We also provide reasonable adjustments during the application and interview process.

This role requires a successful pre-employment check, such as DBS, PVG, or Access NI, depending on location. Boots is a Ban the Box employer and considers applicants with criminal convictions on a case-by-case basis.