Marketing Insight Analyst -Onmichannel

JR United Kingdom; London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading gaming brand is seeking a Marketing Insight Analyst to join their internal marketing team in London. This role offers a base salary up to £55k plus a 10% bonus, focusing on marketing analytics and stakeholder engagement to drive impactful advertising strategies. The ideal candidate will have extensive experience in both digital and offline marketing channels, with strong technical skills in dashboarding tools.

Qualifications

• 3+ years' experience in marketing analytics across digital and offline channels.
• Experience building and maintaining dynamic dashboards.
• Strong understanding of cross-channel marketing.

Responsibilities

• Act as a strategic partner for marketing teams and deliver post-campaign analysis.
• Analyze datasets from various advertising campaigns.
• Implement testing methodologies across the marketing funnel.

Skills

Marketing analytics

Stakeholder engagement

Technical dashboarding

Cross-channel marketing

Tools

SQL

Tableau

Google Data Studio

Google Analytics (GA4)

Job description

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Client:

Darchi Digital Recruitment

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

Job Description:

Marketing Insight Analyst

Up to £55k base + 10% bonus. (*flex)

Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing team.

This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.

• Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA).
• Analyze datasets from #digital and #offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc).
• Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
• Partner with senior stakeholders.
• Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.

About you;

• 3+ years' experience in marketing analytics across #digital and #offline channels.
• Experience building and maintaining dynamic dashboards using #SQL, #Tableau, Google Data Studio, and #GoogleAnalytics (GA4).
• Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.