Education & Public Sector Business Development Manager (£40,000 plus bonus)

Buy It Direct Group; Huddersfield; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Flexible working environment

Job summary

Buy It Direct is seeking an Education & Public Sector Business Development Manager to establish a new strategic sales channel across UK education and public sector markets from its Huddersfield base. The role is focused on new business development, opening doors, and winning customers with the support of an established B2B sales operation.

You will build relationships with schools, MATs, colleges, universities, and local authorities, navigating procurement processes and identifying routes to

Qualifications

• Proven track record in new business development within education, public sector or technology sales.
• Strong understanding of public sector procurement, tendering and frameworks.
• Experience building a customer base and winning business from scratch.

Responsibilities

• Develop and deliver a strategy to establish Buy It Direct's presence across education and public sector markets.
• Proactively identify, prospect and secure new business opportunities.
• Build a strong pipeline through outbound activity, networking, referrals, market research and industry events.
• Establish relationships with procurement organisations and framework providers to support market access.
• Manage the full sales cycle from prospecting to closing and deliver against targets.

Skills

New business development

Public sector procurement

Tendering & frameworks

Stakeholder engagement

Sales pipeline management

Negotiation

Independent working

IT hardware sales

Job description

Education & Public Sector Business Development Manager

Huddersfield

Full time

Permanent

Education & Public Sector Business Development Manager

37.5 hrs

We are currently looking for an ambitious, commercially driven Business Development Manager to establish and grow a new strategic sales channel across the UK education and public sector markets.

This is a genuine new business development role, focused on opening doors, identifying routes to market and winning new customers, rather than managing an existing portfolio.

You’ll play a key role in shaping our approach to the sector, developing relationships with schools, Multi-Academy Trusts (MATs), colleges, universities, local authorities and wider public sector organisations.

You’ll be supported by our established B2B sales operation, with access to experienced sales, commercial, procurement, buying and marketing teams, alongside a broad technology and product portfolio.

We’re looking for someone who understands the education and public sector landscape, knows how to identify opportunities and has the commercial drive to turn them into profitable, long-term business.

Key Responsibilities

New Business Development

• Develop and deliver a strategy to establish Buy It Direct's presence across the education and public sector markets.
• Proactively identify, prospect and secure new business opportunities.
• Build a strong pipeline through outbound activity, networking, referrals, market research and industry events.
• Establish relationships with key decision-makers, including IT directors, procurement teams and senior leadership.
• Manage the full sales cycle, from initial prospecting and proposals through to negotiation and closing.
• Deliver against agreed new business, revenue and margin targets.

Frameworks, Tenders & Routes to Market

• Assess the public sector procurement landscape, identifying relevant frameworks, purchasing agreements, entry requirements and accreditations.
• Recommend and help develop appropriate routes to market, establishing Buy It Direct's position within the sector.
• Identify and pursue tender opportunities, RFIs, RFPs and other procurement opportunities.
• Work with internal teams to develop competitive proposals and tender submissions.
• Build relationships with procurement organisations and framework providers to support future market access.

Strategic Growth & Collaboration

• Identify opportunities for large-scale projects, multi-site contracts and long-term supply agreements.
• Work closely with internal sales, buying, commercial and marketing teams to develop competitive solutions.
• Monitor market trends, competitor activity and sector developments to identify new opportunities.
• Maintain accurate pipeline forecasts and provide regular progress updates.

Skills & Experience

We’re looking for someone with:

• A proven track record in new business development within education, public sector or technology sales.
• A strong understanding of public sector procurement, tendering and frameworks, including how to establish new routes to market.
• Experience building a customer base and winning business from scratch.
• The confidence to engage with senior decision-makers and navigate complex sales processes.
• Strong commercial awareness, negotiation skills and a results-driven approach.
• A proactive, entrepreneurial mindset with the ability to work independently and create opportunities.
• Experience selling IT hardware, technology or related products would be advantageous.
• Existing education or public sector contacts would be a significant advantage.

What We Offer

• Competitive salary with an attractive performance-related bonus structure.
• The opportunity to build and shape a new strategic sales channel with genuine ownership and influence.
• An established B2B operation providing experienced sales, commercial, procurement, buying and marketing support.
• Access to a broad technology and product portfolio.
• Opportunities for professional development and career progression.
• A flexible working environment.

Ready to Build Something?

This isn’t about stepping into an established territory. It’s an opportunity to help Buy It Direct break into new markets, develop our public sector presence and build a significant new business pipeline.

If you know how to open doors, navigate procurement processes and turn opportunities into profitable business, we’d love to hear from you.

At Buy It Direct, we dare to be different. We’ve grown into one of the UK's leading online retailers, with a turnover of over £400 million and ambitious plans to double in size over the next three years.

Our award-winning brands, including Laptops Direct, Appliances Direct, Better Bathrooms and Furniture123, are recognised for delivering great products, competitive prices and excellent customer service.

Proud winners ofB2B Reseller of the Year 2026 andGaming Retailer of the Year 2026 , we’re a fast-growing, ambitious business that challenges the status quo, embraces new ideas and puts customers at the heart of everything we do.