Education Marketing Lead - Part-Time Campaigns & Strategy

Bloomsbury Publishing Plc; Camden Town; Hybride; GBP 35 000 - 43 000; Temps partiel

Avantages offerts par ce poste

Hybrid pattern

25 days holiday

3.5 days Christmas company holiday

Two paid Personal Wellness Days

Flexible Fridays

Work Anywhere Fortnight

Learning & Development access

Private Medical Insurance

Ride to Work

Eye Care Voucher

EAP Advice and Counselling

Résumé du poste

Bloomsbury Publishing Plc invites applications for a Senior Marketing Manager, Education, part-time (21 hours per week) on a 12-month fixed term contract based in London. You will lead year-round marketing campaigns for Bloomsbury Education titles, working with education teams and teachers, parents and pupils.

The role requires budget management, line management of the Education Campaigns Executive, and strong digital, social and print marketing skills.

Qualifications

• Experience of marketing or promoting products to schools, teachers and audiences within the UK Education sector.
• Proven experience working in book marketing.
• Line management experience
• Good knowledge of the UK early-years, primary and secondary Education sectors.
• Knowledge of community building, social media, email, online advertising, SEO, websites
• Experience of budgetary management and control.
• Experience of product or brand marketing.
• The ability to multi-task and work on several different projects simultaneously.
• Excellent written and oral communication skills.
• Good copy-writing, proof-reading, design and project-management skills.
• Good time-management and people-management skills.

Responsabilités

• Working with the Marketing Director to devise and implement upcoming year-round strategy for marketing Bloomsbury Education books
• Devising and executing consumer-focused and measurable marketing and publicity campaigns for key brands and titles
• Working with the Marketing Director to set Education budget, managing and reviewing spends year-round
• Line-managing the Education Campaigns Executive
• Supporting the Education Campaigns Executive to deliver successful campaign activity for their allocated areas of list responsibility in line with agreed budgets, targets and outcomes
• Creating and servicing an online community for UK educators, the UK schools Education market (i.e. early years, primary and secondary) and parents across newsletters, the Bloomsbury website and key retailers such as Amazon
• Utilise full marketing mix including digital marketing, online advertising, SEO, email, DM and catalogues
• Attending shows and events to promote the Education lists
• Planning and organising author events and pitching authors for festivals and conferences
• Working collaboratively with editorial, sales and digital teams, as well as the wider Children’s M&P team
• Developing partnerships with trade companies and teaching associations

Connaissances

Marketing to schools

Budget management

Line management

Digital marketing

SEO

Social media

Email marketing

Campaign management

Copywriting

Project management

Description du poste

Bloomsbury Publishing Plc invites applications for a Senior Marketing Manager, Education, part-time (21 hours per week) on a 12-month fixed term contract based in London. You will lead year-round marketing campaigns for Bloomsbury Education titles, working with education teams and teachers, parents and pupils.

The role requires budget management, line management of the Education Campaigns Executive, and strong digital, social and print marketing skills.