EDUCAKE New School Sales Executive

Twinkl Limited; Oxford; On-site; GBP 25,000 - 35,000; Full time

Job summary

Twinkl Limited is seeking a dedicated individual for a hybrid role in Oxford focused on engaging with educators and managing leads through the Educake journey. This role emphasizes lasting relationships over quick sales, ensuring educators feel valued and supported.

The ideal candidate will thrive in a busy, dynamic environment, demonstrating excellent organization and communication skills. Responsibilities include conducting product demos and collaborating with teams to enhance educator engagement.

The position allows for remote work, requiring a minimum of one day per week in the Oxford office.

Qualifications

• Experience in relationship building and consultative engagement.
• Meticulously organized with strong attention to detail.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Conduct product demos for potential educational clients.
• Engage with event leads to nurture relationships.
• Qualify and nurture leads throughout the sales process.
• Collaborate with account managers for client success.

Skills

Relationship Building

Organization

Attention to Detail

Communication

Consultative Approach

Team Collaboration

Adaptability

Interest in Education

Ability to Handle Variety

Tools

HubSpot

Job description

Location: Hybrid, with at least one day a week in our Oxford Office

We're looking for someone who loves people as much as they love a well-organised pipeline. This isn't a hard-sell role; it's about building genuine rapport with educators and making every single one feel like they're the only school we're working with.

As a key member of our New Schools Team, you'll take event leads and warm enquiries and guide them through the Educake journey. Every touch point is important - from that first conversation all the way through to subscription and beyond.

We play the long game here. We want more than quick wins and forgotten customers. We want educators to feel genuinely supported, to see real value in what we offer, and to become advocates for Educake within their schools and trusts.

Why This Role is Important:

Sales are central to our strategy. We're growing, and this role is at the heart of that growth. But we grow the right way, which we believe is through trust, through genuine conversations, and through making educators' lives easier.

The person in this role will often be the first impression many schools get of Educake. That's a big deal. Every email, every demo, every follow-up call is a chance to show an educator that we genuinely care about their challenges and that we're here to help — not just to sell.

We're a tight-knit team with a brilliant culture. We work hard, and we support each other.

Our core values are caring, informal, efficient, and innovative. They aren't just words on a wall. They shape how we work every single day.

A Busy Role — In the Best Possible Way

This role is full-on and busy. Right now, we’re actively managing 335 different subject trials across schools, whilst simultaneously identifying and nurturing new opportunities. That’s a lot to hold in your head, and it requires someone who genuinely thrives in a fast-moving environment.

What makes the difference isn’t just working hard. It’s thinking smart. You’ll need to build your own processes and ways of working that let you stay on top of every lead, every trial, and every follow-up without things slipping. We’ll support you with HubSpot, with best practices that work and the wider team, but the ability to think on your feet, create sensible systems, and stay agile whilst keeping every interaction meaningful is absolutely essential here.

If you’re someone who gets energy from variety and finds satisfaction in bringing order to complexity, you’ll love it here.

Key Responsibilities:

• Product Demos
• Event Lead Engagement
• Lead Qualification & Nurturing
• Collaboration with Account Managers

Skills & Attributes:

We're not looking for the loudest person in the room. We're looking for someone who:

Builds relationships naturally and makes people feel genuinely heard and valued

Is meticulously organised. You juggle multiple leads without dropping a single one

Has excellent attention to detail. Your notes are clear, your CRM is tidy, and your follow-ups are timely

Communicates warmly and clearly, whether that's in writing, on a call, or in person

Takes a consultative approach — you ask great questions and listen before you recommend

Is a strong team player who keeps colleagues informed and works collaboratively

Is adaptable and proactive — you find solutions rather than problems

Has a genuine interest in education and in making a difference for teachers and students

Thrives on variety and can switch between tasks without losing momentum or detail.

What Great Looks Like in This Role

The best person in this role will make every educator feel like they're the only school we're supporting. They'll be the kind of person who uses their brilliant organisationto remember key details, such as the teacher who mentioned their Year 10s are struggling, the HoD who said they'd review the budget in January. They'll follow up at exactly the right moment, with exactly the right message.

They'll keepHubSpot immaculate.Every lead will be tagged correctly, every call will be logged, and every next step will be in the diary. The pipeline will tell a clear story at any given moment.

They'll love what we do and why we do it — and that passion will come through in every interaction.

A Note From Us

We're a small team doing something we genuinely believe in: making formative assessment meaningful for teachers and more effective for students. We work hard, we laugh a lot, and we look after each other.

If you're the kind of person who gets a buzz from a really good follow-up email, who colour-codes their calendar and genuinely cares about the people they work with, then we'd love to hear from you.

This is a hybrid working job role based in Oxford. You will be required to work a minimum of one day per week from our office. You can opt to work remotely for the remaining four days. Office address: Educake Ltd, Office 1, New Barclay House, 234 Botley Rd, Oxford OX2 0HP