Sales Marketing Executive

TN United Kingdom; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Join a leading company as part of their Marketing team, where you will drive sales conversion through targeted marketing initiatives. Your role will involve creating sales enablement materials, executing impactful customer events, and developing strategies to enhance engagement and revenue growth. This position requires a mix of analytical thinking and creativity to support business objectives.

Benefits

29 days holiday allowance plus bank holidays

Private medical and dental healthcare

Pension contribution up to 10%

Training and development opportunities

Cycle to work scheme

Qualifications

• Several years of experience in B2B marketing, preferably in a sales-driven environment.
• Proven experience in event management, from conception to execution.

Responsibilities

• Develop and optimize sales enablement materials to increase conversion.
• Plan and execute customer events that generate leads.
• Monitor and analyze marketing initiatives' performance for optimization.

Skills

Analytical Skills

Creativity

Proactive Execution

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Salesforce

Job description

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Join our Marketing team and be responsible for driving sales conversion rates by developing and executing targeted marketing initiatives that empower our sales team. You will create impactful sales enablement materials, plan and execute high-impact customer events, and develop marketing strategies to enhance customer engagement and drive revenue growth. This role requires a blend of analytical thinking, creativity, and proactive execution to support TotalJobs' business objectives.

Your Responsibilities

• Develop and optimize sales enablement materials such as sales pitches, industry and customer-specific presentations, case studies, value propositions, and sales collateral to increase conversion and customer engagement.
• Plan and execute customer events (in-person, virtual, and hybrid) that generate leads and foster a community for relevant customers.
• Design and manage targeted marketing campaigns supporting sales initiatives, including account-based marketing (ABM), lead generation, and retention programs.
• Collaborate with the Sales team to identify needs, provide marketing support, and create tools that enhance client interactions.
• Conduct competitive analysis and market research to refine messaging, identify opportunities, and position TotalJobs as a thought leader.
• Monitor and analyze marketing initiatives' performance for continuous optimization based on data-driven insights.
• Manage relationships with external agencies and vendors for high-quality marketing content and event logistics.
• Work cross-functionally with departments such as B2B Brand, Content & Insights, Product Marketing, and E-Commerce Marketing to align activities with business goals.

Qualifications

• Several years of experience in B2B marketing, preferably in a sales-driven environment or working closely with Sales teams.
• Strong analytical skills to measure and optimize marketing impact based on performance data.
• Proven experience in event management, from conception to execution and post-event analysis.
• Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English; additional languages (e.g., German) are a plus.

Additional Information

We’re a community that values your life outside work as much as your well-being at work. Because your job should enrich your life, not dominate it. Here are some benefits we offer:

• 29 days holiday allowance plus bank holidays
• Private medical and dental healthcare
• Pension contribution up to 10%
• Training and development opportunities
• Cycle to work scheme

Our Commitment

We are committed to diversity and inclusion at The Stepstone Group. We believe that a diverse workforce is key to our success as a global company. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability, ethnicity, belief, age, family or parental status, or other characteristics.