Marketing Officer - Campaigns

TN United Kingdom; Cardiff; On-site; GBP 29,000; Full time

Job summary

A leading educational institution is seeking a Marketing Officer - Campaigns to enhance their recruitment efforts. The role involves creating innovative marketing campaigns, engaging with stakeholders, and supporting business development initiatives. Candidates should possess strong communication skills and a full driving license for travel around Wiltshire.

Benefits

30 days annual leave plus bank holidays

Automatic enrolment into the Local Government Pension Scheme

Access to Employee Assistance Programme (EAP)

Discounts with various retailers

Free onsite car parking

Qualifications

• Generalist marketing skills including writing, social media content creation, basic design, and event management.
• Experience of videography is advantageous but not essential.
• Commitment to and evidence of CPD.

Responsibilities

• Plan and deliver creative marketing campaigns aimed at target stakeholder customer groups.
• Support Employer Engagement to grow apprenticeship and work placement opportunities.
• Co-ordinate and produce content for campaigns, including digital and print.

Skills

Creativity

Communication

Networking

Organisational skills

Customer focus

Education

Literacy and numeracy to level 2 or above (GCSE A-C)

Level 3 qualification (A level, BTEC Dip, Apprenticeship)

Job description

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Marketing Officer - Campaigns, Trowbridge

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Client:

Wiltshire College & University Centre

Location:

Trowbridge, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

d8fb78fcabc0

Job Views:

3

Posted:

19.05.2025

Expiry Date:

03.07.2025

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Job Description:

Marketing Officer - Campaigns

Wiltshire College & University Centre have an exciting new opportunity for a Marketing Officer – Campaigns to join their team.

Location: Trowbridge, Wiltshire with cross campus travel

Salary: £28,107 per annum (Professional Services Grade 6)

Job Type: Permanent, Full Time 37 hours per week, 52 weeks per year

About Us:

Wiltshire College & University Centre plays a vital role in Wiltshire's economy, inspiring people to develop the skills they need to achieve. Our four campuses are learning hubs in their communities, and we aspire to be an outstanding, financially robust and commercially agile provider, achieving our clear social mission on behalf of leaners and employers across Wiltshire and beyond. Our turnover is £45 million per annum and growing, we employ some 650 staff, and support around 11,500 students.

Marketing Officer – Campaigns – The Role:

This is an exciting opportunity to join a small but exciting Marketing and Communications team. We have big ambitions and are looking for someone to join the team to help us drive our recruitment objectives with a particular focus on our Business Development area, including apprenticeships. We have a wide range of target audiences to engage, therefore no two days are the same.

The role will involve regular travel around Wiltshire so it is essential that any applicants must hold a full driving licence, have access to their own vehicle and are willing to travel when required.

Marketing Officer – Campaigns – Key Responsibilities:

Using creativity, communication, networking, and organisational skills, you will develop strong relationships internally to deliver impactful campaigns.

• To plan and deliver creative, innovative and successful marketing campaigns aimed at target stakeholder customer groups that drive applications and enrolment.
• To support our teams responsible for Employer Engagement to help grow our apprenticeship and work placement opportunities with employers for our students through business-to-business marketing initiatives.
• To take responsibility for a particular area of marketing focus, namely those which reflect the activity of the Business Development team, in line with the overarching strategies outlined by the Marketing & Communications Manager and Director of Business Development.
• To co-ordinate and produce the content for campaigns, including digital, print and supporting marketing assets.
• To co-ordinate, promote and support Business Development and other stakeholder events held on campus.
• Take a data-led approach and work to achieve specific campaign KPIs

Marketing Officer – Campaigns - About You:

The successful candidate will:-

• Be an enthusiastic person who is happy to take on a wide range of projects at the same time and prioritise their own work to deliver to deadlines.
• Have generalist marketing skills ideally including writing, social media content creation, basic design and event management. Experience of videography would be advantageous but is not essential.
• Be a customer focused team player with strong communication skills and the ability to engage stakeholders at all levels.
• You will be adaptable and flexible and be able to effectively react to changing priorities.
• The role will involve regular travel around Wiltshire so it is essential that any applicants must hold a full driving licence, have access to their own vehicle and are willing to travel when required.

Marketing Officer - Campaigns - Essential Qualifications:

• To hold Literacy and numeracy to level 2 or above (GCSE A-C)
• To hold a Level 3 qualification (A level, BTEC Dip, Apprenticeship)
• Commitment to and evidence of CPD
• 30 days annual leave plus bank holidays and additional closure days over the Christmas period
• Automatic enrolment into the Local Government Pension Scheme
• Access to our Employee Assistance Programme (EAP)
• Discounts with a wide variety of retailers
• Free onsite car parking

Marketing Officer – Campaigns – Application Process:

Wiltshire College & University Centre is committed to Safeguarding. We recruit in line with the Safer Recruitment Guidance set out by the Department for Education in 'Keeping Children Safe in Education'. This includes carrying out an enhanced DBS check (which the College will pay for), including an enhanced children's barred list check and other employment checks, which include a search of the online presence of shortlisted candidates.

At Wiltshire College & University Centre we value diversity, and we recognise that people with different backgrounds bring different perspectives, ideas, knowledge, and culture, and that this difference brings great strength. We are committed to the protection of young people and vulnerable adults and to safeguarding and expect all staff and volunteers to share this commitment.

We are proudly accredited to the Disability Confident Employer award, part of this means a commitment to interview all disabled applicants who meet the essential criteria for a job vacancy and consider them on their abilities.

To submit your application for this exciting Marketing Officer - Campaigns opportunity, please click ‘Apply’ now.

Applications close on the 1st June 2025.

Please note that vacancies may close early if sufficient applications have been received; therefore, we would encourage you to submit your application as soon as possible.