Digital Marketing Specialist

t2 group; Cardiff; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Specialist to lead innovative campaigns across various platforms. In this dynamic role, you will collaborate closely with the Head of Marketing to shape the brand's online presence and drive measurable results. The ideal candidate will have a solid background in digital marketing, particularly in PPC and social media, and a keen eye for analytics. Join a dedicated team where your creativity and strategic thinking will directly impact the company's growth and success. This is an exciting opportunity to thrive in a supportive environment that values your contributions and offers a range of benefits.

Benefits

Laptop and mobile phone provided

25 Days annual leave plus bank holidays

Christmas and New Year shutdown period

Pension scheme

Specsavers scheme

TOTUM Discount Card eligibility

£500 Employee referral bonus scheme

Enhanced sick pay

Maternity reward vouchers

Employee well-being and assistance programme

Qualifications

• 2+ years of experience in digital marketing, PPC, or social media marketing.
• Hands-on experience with Google Ads and social media platforms.

Responsibilities

• Develop and manage social media strategies across multiple platforms.
• Manage and optimise paid media campaigns for maximum performance.

Skills

Digital Marketing

PPC

Social Media Marketing

SEO

Google Analytics

HubSpot

Time Management

Communication Skills

Education

Degree in Business

Degree in Marketing

Degree in Communications

Tools

Google Ads

LinkedIn Ads

Meta Ads

Reporting Tools

Job description

Who We Are

t2 group was formed in 1996 and has grown to become one of the largest providers of apprenticeships in the UK. We are the market-leading specialists delivering high-quality Apprenticeships in Health and Social Care and Leadership and Management. We are continuously looking at new and innovative ways to meet the needs of our learners and employers. Our aim is to reduce unemployment and drive economic prosperity by helping businesses innovate, grow and prosper through our training and coaching solutions. Throughout everything we do, we aim to provide very high standards in a positive, safe and supportive culture, that aspires to excellence and raises expectations through a clear and realistic strategy for planning and developing our learning programmes. We are a primary contract holder with the Education & Skills Funding Agency, providing funding to companies and individuals across England. We are also endorsed by Skills for Care. The Skills for Care endorsement signifies that t2 group's Health and Social Care apprenticeships align with the highest industry standards and are designed to enhance the skills and competencies of healthcare professionals working in adult social care. It reinforces the company's position as a trusted and reliable partner for organisations seeking comprehensive and effective training.

Working at t2 group

At t2 group we are passionate about our people. We are a committed and devoted team who strives for excellence. We have a passion to push the business forward and provide every learner with an outstanding learning experience. In return for your hard work and dedication, here are just a few of the fantastic benefits:

• Laptop and mobile phone provided (role dependent)
• 25 Days annual leave plus bank holidays (increasing with length of service)
• Christmas and New Year shutdown period
• Pension scheme
• Specsavers scheme
• TOTUM Discount Card eligibility
• £500 Employee referral bonus scheme
• Enhanced sick pay
• Maternity reward vouchers
• Employee well-being and assistance programme

If you want to put your skills and experience to work in a new way, bring passion to work and thrive on a challenge, we might just have the perfect opportunity for you.

Position:

Job Description

We are seeking a dynamic and creative Digital Marketing Specialist to join our in-house marketing team and take the lead on digital campaigns across paid media, social platforms, and content channels. In this role, you will work closely with and report directly to the Head of Marketing & Communications, ensuring all campaigns align with the company’s brand vision and objectives.

Your work will directly influence how the brand is perceived online, contributing to our overall marketing strategy and driving measurable results.

Key Responsibilities

Social media & content strategy

• Develop and manage social media strategies across platforms (Instagram, Facebook, YouTube, Snapchat, TikTok)
• Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis
• Plan and schedule multimedia content aligned with brand identity and objectives
• Collaborate with designers to optimise the creative customer journey
• Stay ahead of platform updates, emerging trends, and user behaviours

Paid media management

• Manage and optimise paid media campaigns across multiple platforms, including Google Search, Meta, LinkedIn, TikTok, and Snapchat
• Conduct audience & keyword research, advise on creative requirements, create search ad copy, and drive landing page optimisation to maximise campaign performance and search quality score.
• Monitor campaign performance, implement A/B testing and other optimisation techniques, analyse data, and identify opportunities for optimisation and improvement, including ad copy, bidding strategies, and targeting.

Performance & analytics

• Monitor and report on performance on a weekly and monthly basis
• Use analytics to extract insights and optimise marketing strategies
• Stay informed on algorithm changes, industry benchmarks, and emerging best practices

Requirements:

Experience

• 2+ years of experience in digital marketing, PPC, or social media marketing
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads
• Strong understanding of SEO and website optimisation
• Proven success delivering high-ROI cross-channel campaigns
• Proficiency in Google Analytics and reporting tools
• Experience using HubSpot
• Able to interpret and act on performance data
• Strong knowledge of organic and paid social media growth strategies
• Used to working in a fast-paced environment, with excellent time management skills and adaptability
• Sound communication and presentation skills with a high level of attention to detail

Core Skills

• Degree in Business, Marketing, Communications, or a related field is preferred but not essential
• Genuine passion for Digital Performance Marketing, and desire to grow in your career
• Strong understanding of digital marketing principles and content creation tools
• Excellent written and verbal communication skills
• Strong organisational skills and attention to detail
• Self-Starter with the ability to work independently and in a team, adaptable to a fast-paced environment

If successful, we will ask you to present examples of a case where you have used your skills to grow a brand or increase lead generation for brands/companies you have worked with.

Other information:

Additional Information

For home/field-based roles, you must have your own transport, a reliable WiFi connection at home, and car insurance covered by business use. All business mileage and expenses are covered by the company.

Benefits

• 25 days annual leave + bank holidays (increasing with length of service)
• Christmas & New Year shutdown period
• Pension Scheme
• Life Assurance Cover
• Specsavers Scheme
• NUS Discount Card eligibility
• Electric Vehicle Salary Sacrifice Scheme
• £500 employee referral bonus scheme
• Enhanced sick pay & maternity reward vouchers
• Employee well-being and assistance programme
• Office Hours: Monday – Thursday 8:45am – 4:45pm, Friday 8:45am – 3:30pm