Head of Social Media and Community

TN United Kingdom; Leicester; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Head of Social Media and Community to lead their community engagement efforts. This role involves crafting strategies that enhance member loyalty and advocacy while managing a vibrant community across various platforms. Join a dynamic team that values innovation and collaboration, where your contributions will directly impact the happiness of real-life heroes. Embrace a hybrid working model and enjoy a range of perks that support your well-being and professional growth.

Benefits

Hybrid working and flexible hours

Free parking and EV charging onsite

25 days annual leave plus birthday leave

Company bonus scheme

Blue Light Card with discounts

Social events and team activities

Relaxed dress code

Onsite gym with free classes

Learning and development opportunities

Private medical insurance

Qualifications

• Significant experience in social media strategy and community management.
• Strong background in digital marketing with expertise in major platforms.

Responsibilities

• Develop and execute a community engagement strategy to drive member loyalty.
• Manage and grow online and offline community platforms and initiatives.

Skills

Social Media Strategy

Community Management

Digital Marketing

Content Creation

Data-Driven Decision Making

Tools

Social Listening Tools

Job description

Social network you want to login/join with:

Head of Social Media and Community, Leicester

Client: Blue Light Card

Location:

Job Category: Other

-

EU work permit required:

Yes

Job Reference:

044a9329fe51

Job Views:

3

Posted:

10.05.2025

Expiry Date:

24.06.2025

Job Description:

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for an experienced Head of Social Media and Community to join our growing Brand & Communications team within Marketing. Community is at the heart of our business, and you'll be responsible for our end-to-end community management, leveraging insights to inform our wider strategy and campaigns.

Our Marketing team drives our brand and member engagement, connecting with the Blue Light community in meaningful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories.

What You’ll Do

• Develop and execute a community engagement strategy that drives member engagement, advocacy, and loyalty while creating additional revenue-generating touchpoints.
• Build and roll out an integrated operational strategy to connect community engagement efforts with key marketing and business outcomes.
• Manage and grow online and offline community platforms, including social media, forums, events, and other member interaction points.
• Incorporate PR-driven opportunities to highlight community successes, milestones, or member stories to enhance brand perception externally.
• Launch grassroots initiatives such as regional member events and local partnerships.
• Develop and execute a comprehensive activity calendar across all community forums.
• Champion community management internally and work cross-functionally with PR, marketing, and product teams to integrate community insights and initiatives.
• Hire, coach, and develop a high-performing community team.
• Implement and leverage community management platforms (e.g., social listening tools) to streamline engagement, track sentiment, and foster deeper online and offline connections.

What You’ll Bring

• Significant experience in creating social media strategy and community management, with a proven track record of managing large, engaged communities. Experience within marketplace, e-commerce, or affiliate industries is a plus.
• A deep understanding of community dynamics and engagement strategies that foster long-term loyalty, advocacy, and retention.
• Strong background in digital marketing and social media management, with expertise in platforms such as Facebook, Instagram, X, LinkedIn, Reddit, TikTok, etc.
• Content strategy and creation experience across blogs, email newsletters, social media, video, and member-driven content.
• Solid understanding of PR and communications, driving positive media coverage for community-driven initiatives.
• Data-driven decision-making skills, with knowledge of reporting frameworks to measure impact and transform insights into business outcomes (e.g., increased revenue, renewals, customer lifetime value).
• People management experience and ability to hire and develop a growing team.

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what motivates us to go further, think bigger, and create meaningful experiences. By focusing on their happiness, we deliver unrivalled discounts, innovative products, and world-class service.

We seek smarter, bolder ways to deliver impact. We take ownership, move fast, and work collaboratively to build something special.

We are committed to diversity and inclusion, believing that different perspectives help us grow, innovate, and better serve our communities.

We promote hybrid working, valuing in-person collaboration at our offices in Leicestershire or London. The role's office attendance will vary, and fully remote work is not available.

What We Offer

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an extra day for your birthday, and a buy/sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card with discounts
• Social events, recognition programs, and team activities
• Relaxed dress code and modern office amenities
• Onsite gym with free classes
• Learning and development opportunities
• Enhanced parental and absence leave
• Private medical insurance
• Mental health support and employee assistance programs