Customer Marketing Specialist

TN United Kingdom; Slough; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the tyre industry seeks a Customer Marketing Manager Support to drive innovative marketing initiatives and support business development. The role involves collaboration with sales teams and managing marketing activities for key customers. This hybrid position offers a competitive salary and opportunities for learning and development.

Benefits

Competitive salary and benefits package

Learning and development opportunities

Hybrid working pattern

Qualifications

• Professional qualification in marketing or related field ideal.
• Fluent in English with strong verbal communication skills.
• Proven marketing experience, ideally in retail and/or B2B marketing.

Responsibilities

• Support the Customer Marketing Manager in developing marketing initiatives.
• Implement business development and trade activation solutions.
• Monitor effectiveness of customer marketing activities.

Skills

B2B Marketing

B2B2C Marketing

Communication

Project Management

Attention to Detail

Proactivity

Education

Professional qualification in marketing

Job description

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Support the Customer Marketing Manager in developing, delivering and executing innovative & added value business development initiatives as well as trade and retail marketing support to deliver against the defined marketing objectives, drive customer loyalty & support profitable sales growth.

*Please fully read the "Additional Information" section further down below before applying for this position.

Responsibilities:

• Develop and implement pioneering industry-leading business development & trade activation initiatives designed to improve our customers' (aka tyre retailers & wholesalers) business and deliver mutual sales growth.
• Working with the Continental sales team to deliver the agreed B2B and B2B2C business development initiatives (online and offline) for selected key Passenger (car, van & 4x4 tyres) and Commercial Tyre (truck, specialty tyres) customers.
• Identify & propose affinity marketing opportunities that support the values of Continental& its brands and support the business development of our customers.
• Support the Customer Marketing Manager in developing marketing activities and events for selected key customers (aka tyre retailers).
• As required, support the Customer Marketing Manager to sell-in, implement & review relevant business development & trade activation solutions with selected key customers.
• Support the Customer Marketing Manager in developing impactful POS, merchandise & branding for:
  - Customers' retail sites, vehicles, employees, etc.
  - Own equity, Conti360 & Conti Industrial Services networks sites, vehicles, employees, etc.
• Liaise & exchange with central & other European Business Development & Retail solutions teams.
• Ensure Customer Marketing plans are fed into the internal communication process for marketing activities.
• Work indirectly with selected customers through account managers in a coaching, advisory and supportive role to sell-in, implement & review relevant business development & trade activation solutions.
• Work closely across the marketing teams to ensure consistency & integrated approach.
• Work with BI Analyst to provide reporting on effectiveness of Continental'scustomer marketing activities as well information on competitor activities.
• Monitor costs and work within budget set by Customer Marketing Manager.
• Management of external agencies, incl. activity briefing, steering, service level measurement.
• Monitor effectiveness of all customer marketing activities according to agreed KPI's to measure performance.
• Follow Continental’s Code of Conduct and operate in accordance with the 8th EU Directive.
• To monitor and ensure consistency in use of all Continental AG’s brand identities.
• To contribute towards the definition of CTG’s brand and corporate values

Qualifications

Qualifications, Skills and Experience required:

• Professional qualification in marketing or related field (ideal).
• Good understanding of the full marketing mix.
• Experience in B2B andB2B2C Retail / Trade Marketing.
• Strong writing skills in English, proof reading & attention to detail.
• Fluent in English with strong verbal communication skills
• Up to date with latest trends and marketing best practices.
• Ability to successfully manage multiple work streams / projects simultaneously.
• Proactive, innovative and able to take the initiative.
• Proven marketing experience, ideally in retail and/or B2B andB2B2Cmarketing.
• Business Development / Customer Marketing experience.
• Agency management or agency background.

Additional Information

• Full UK driving licence required, as you will be required to attend customer meetings.
• You will be required to work 3 days a week inour office, so please make sure you're able to commute to our offices, postcode is SL3 9LL.
• You will be required to attendcustomer events that occasionally take place on weekends incl. overnight stays (time back in LIEU).
• Competitive salary and benefits package provided.
• Learning and development opportunities.
• Must be able to work in the UK and have the right to do so.
• Hybrid working pattern available - 3 days in the offices & 2 working from home (during probation you will be required to work in the office on Monday, Tuesday and Wednesday).
• This is an exciting opportunity to work in many areas of the marketing sphere, where no two days are the same. If you'd like to join a fun hardworking team, then please apply below.