Supporter Acquisition Manager

The Talent Set; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading charity focused on mental health and wellbeing is seeking a Supporter Acquisition Manager to drive growth in new supporters and income. This role involves developing innovative products and campaigns, managing budgets, and engaging with key audiences to maximize long-term ROI. The charity offers a flexible working environment with hybrid working options.

Qualifications

• Experience in developing and delivering successful donor acquisition programmes.
• Knowledge of digital platforms for fundraising and supporter engagement.
• Understanding of fundraising performance metrics and KPIs.

Responsibilities

• Drive development and implementation of a multi-channel acquisition strategy.
• Manage the Supporter Acquisition budget and ensure forecasts are achieved.
• Develop supporter acquisition activities across various channels.

Skills

Donor acquisition

Digital platforms

Fundraising metrics

Audience segmentation

Job description

The Talent Set is delighted to be working with a fantastic charity focusing on mental health and wellbeing to find their Supporter Acquisition Manager.

The charity offers a flexible working environment with hybrid working 2 days per week from their office in Cheam, Surrey.

Working alongside colleagues across the Charity, the Supporter Acquisition Manager will play a key role in driving growth in new supporters and income, innovating, developing, and delivering products and campaigns that inspire their audiences and underpin the Charity’s work through growing sustainable income.

Key Responsibilities:

1. Supported by the Head of Individual Giving and Legacy, and working with your team, you will drive the development and implementation of a multi-channel acquisition strategy. This will drive lead generation and acquisition of new supporters, growing the charity’s supporter base, and planning, testing, and refining approaches to build a scalable programme that delivers volume while maximising long-term ROI.
2. Identify opportunities to engage key audiences at moments that matter, such as inductions, promotions, training and development programmes, transfers, secondments, and retirements, collaborating with colleagues and external stakeholders to design and implement new approaches.
3. Work with the appointed agency to develop a regular giving proposition that fosters a strong sense of community among supporters, valuing those who function as custodians of the nation and each other.
4. Develop and implement supporter acquisition activities across various channels, including Direct Mail, email, telemarketing, social & digital activity, and events, ensuring strong project governance.
5. Manage the Supporter Acquisition budget, ensuring income and expenditure budgets and forecasts are achieved, with critical variances reported promptly.
6. Work with the Supporter Engagement team to develop a cross-channel programme of regular impact stewardship for new donors to engage, retain, and inspire future support, focusing on payroll and direct debit donors.
7. Implement key cross-sell opportunities to current donors through insight-driven customer journeys.
8. Manage and grow the charity’s payroll giving programme and represent the charity in sector forums on payroll giving.
9. Oversee the Donor Acquisition Officer to expand the lottery programme and introduce new engagement methods.

Person Specification:

1. Experience in developing and delivering successful donor acquisition programmes across multiple marketing channels.
2. Knowledge of digital platforms and how to leverage them for fundraising and supporter engagement.
3. Understanding of fundraising performance metrics and KPIs, with experience in analyzing campaigns and supporter insights for continuous improvement.
4. Experience with payroll giving and collaboration with Professional Fundraising Organisations and Payroll Giving Agencies.
5. Knowledge of audience segmentation and its application for targeted campaigns.
6. Proven ability to create and deliver compelling support cases for potential donors, with demonstrable results.

To apply, please submit your CV as soon as possible. Please note we may not be able to reply to every application.

We are committed to diversity and inclusion in our recruitment practices and encourage applications from all backgrounds. Reasonable adjustments will be made to ensure a fair process.