Account-Based Marketing Specialist

Concirrus; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking an ambitious Account-Based Marketing Specialist to join their dynamic Commercial team. In this pivotal role, you will lead the development and execution of targeted ABM strategies, manage key digital channels like LinkedIn and Google Ads, and drive growth campaigns across specialty insurance sectors. This is a unique opportunity to thrive in a high-growth, AI-driven SaaS environment where marketing plays a crucial role in commercial success. If you're passionate about digital marketing and eager to make an impact, this role is perfect for you.

Benefits

Flexible working arrangements

Professional growth opportunities

Collaborative work environment

Comprehensive benefits

Work-life balance support

Qualifications

• 3+ years of marketing experience in B2B tech or SaaS.
• Proven success in designing and executing ABM programs.

Responsibilities

• Develop and optimize ABM campaigns for key accounts.
• Manage LinkedIn and Google Ads campaigns to drive engagement.

Skills

Account-Based Marketing (ABM)

LinkedIn Campaign Management

Google Ads

CRM and Marketing Automation Tools

Analytical Skills

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Looker Studio

Job description

The Role
You'll report directly to our Growth Marketing Manager, who drives strategy across demand generation, ABM, digital marketing, and brand awareness initiatives.

Working closely together, you'll play a hands-on role in building targeted campaigns that fuel pipeline growth and support strategic commercial goals. You'll be part of the wider Commercial team, as a fully integrated member, this includes Sales and Customer Success - to deliver fully aligned account-based programs, and based in the office 3 days a week.

Who You Are
We are seeking an ambitious, digitally savvy Account-Based Marketing (ABM) Specialist to join our growing Commercial team. In this pivotal role, you will lead the development and execution of ABM strategies, manage key digital channels (LinkedIn and Google Ads), and drive targeted growth campaigns across our core industry sectors.

Day-to-Day Experience
You will be at the forefront of hyper-targeted engagement, that will shape pipeline growth and build deeper relationships with our Ideal Customer Profiles (ICPs).
This is a rare opportunity to join a high-growth, AI-driven SaaS company where marketing is critical to commercial success.

Key Responsibilities
Account-Based Marketing

• Develop, execute, and optimize ABM campaigns focused on key target accounts across specialty insurance sectors (PV&T, Aviation, Construction and Marine).
• Work alongside Sales, Customer Success, and Product teams to align messaging and account strategies.
• Personalise content, nurture programs, and outreach tactics based on account intelligence.
• Build and maintain account lists, segmentation strategies, and engagement plans.
• Measure and report on ABM program success, making data-driven recommendations for improvement.

LinkedIn Campaign Management

• Manage the company’s LinkedIn page and paid campaigns.
• Develop and optimize LinkedIn Ads (sponsored content, InMail, lead gen forms) to drive targeted awareness and engagement.
• Grow the company's ICP-aligned follower base and track content performance.
• Collaborate with Content and Design teams to develop LinkedIn assets.

Digital Performance Marketing

• Manage and optimize Google Ads campaigns (limited but strategic spend).
• Track campaign performance via Looker Studio and provide actionable insights.
• Contribute to continuous improvements in our digital reporting and attribution models.

Qualifications and Skills

Must Have Skills

• 3+ years of marketing experience, ideally in a B2B tech, SaaS, or specialty sector.
• Proven success in designing and executing ABM programs.
• Hands-on experience managing LinkedIn campaigns (organic and paid).
• Familiarity with Google Ads and basic digital performance metrics.
• Proficiency with CRM and marketing automation tools (HubSpot experience a plus).
• Strong analytical skills with a data-driven mindset.
• Highly organised, self-motivated, and able to thrive in a fast-paced, collaborative environment.
• Excellent communication skills, in writing and verbally.
• Growth and career advancement as we scale.

Concirrus

Concirrus transforms underwriting in specialty and commercial insurance with AI-driven solutions that convert hours-long processes into decisions made in seconds. Founded in 2012, the company supports sectors including aviation, transportation, marine, surety, construction, political violence, and terrorism. Trusted by leading insurers, Concirrus’ advanced analytics streamline operations, enhance risk assessment, and empower smarter, faster decision making in an ever-evolving industry.

Diversity, Equity & Inclusion (DE&I) Statement

We are committed to building a diverse team and fostering an inclusive environment where everyone feels empowered to do their best work. As we continue to grow and evolve, we pledge to:

• Provide a safe and welcoming workplace where all individuals feel valued and respected.
• Educate ourselves continuously and celebrate the unique perspectives that make us stronger.
• Ensure that our actions and behaviors align with our core values and commitment to DE&I.
• Regularly assess our progress and seek opportunities for ongoing improvement.

What We Offer

• A collaborative and innovative work environment where your contributions drive our success.
• Opportunities for professional growth and development.
• Flexible working arrangements, including the option to work from home up to three days per week, supporting a strong work-life balance.
• The opportunity to work with cutting-edge technology in a rapidly growing industry.
• Competitive compensation, comprehensive benefits, and a culture that values teamwork and innovation.