Marketing Manager - UK

Chartwells; Chertsey; On-site; GBP 35,000 - 55,000; Full time

Job summary

Chartwells is seeking a Marketing Manager to drive revenue growth in the education sector. This role involves developing marketing strategies, engaging stakeholders, and managing budgets to enhance student experiences through sustainable food initiatives. Join us in inspiring healthy eating habits among children and schools across the UK.

Benefits

Contributory pension scheme

Career development programs

Healthcare benefits

Exclusive travel discounts

Food shopping discounts

Cinema ticket discounts

Cash rewards for spending

Free wellness classes

Qualifications

• Experience in developing marketing plans and strategies.
• Proven ability to manage budgets and deliver campaigns.
• Strong communication skills to engage with stakeholders.

Responsibilities

• Develop and communicate the annual marketing plan.
• Manage third-party creative agencies and campaigns.
• Gather consumer insights for food development planning.

Skills

Stakeholder engagement

Marketing strategy development

Budget management

Creative campaign management

Education

Degree in Marketing or related field

Tools

Canva

Job description

We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package including but not limited to:

• Contributory pension scheme
• Career development through our Career Pathways and MyLearning programmes
• Quick access to Digital GP and wider healthcare benefits for you and your immediate family
• Exclusive travel discounts with TUI, Expedia, Booking.com, and more
• Food shopping discounts at Tesco, Sainsbury's, Morrisons, etc.
• Up to 44% off cinema tickets
• Cash rewards for spending, redeemable across various brands
• Free wellness, mindfulness, and exercise classes
• Share discounts and offers with friends and family

Overall Purpose of the Role

The Marketing Manager is responsible for developing and delivering the Chartwells Universities & Colleges Proposition. The main goal is to drive profitable revenue growth through participation and MAP2 growth, supporting sales and retention pipelines.

This will be achieved by creating measurable activation plans focusing on key categories such as lunch, hot beverages, and food to go, aiming to increase participation, spend, and frequency via apps, kiosks, and tills.

The role involves engaging with stakeholders to maximize activity potential, with all initiatives underpinned by market and internal insights, aligning with internal protocols and objectives.

More about the role:

• Developing and communicating the annual marketing plan collaboratively with key stakeholders
• Creating engaging promotional materials through third-party agencies and in-house tools within set budgets and timelines
• Managing third-party creative agencies and producing operational briefs for campaigns
• Building marketing asset templates using Canva for digital and print activities
• Developing and managing the marketing budget with approval from senior management
• Securing sponsorships to fund marketing activities
• Approving promotional business cases to support retail growth

Additional responsibilities include:

• Food development planning based on consumer insights
• Gathering and utilizing marketplace, consumer, and operator insights for planning
• Maintaining brand standards across all channels and materials
• Managing digital content on Uni Food Hub and kiosks
• Supporting student engagement and community marketing initiatives
• Supporting franchise campaigns and sales support activities

Who you are:

• You want a role with purpose, inspiring children, parents, and schools about healthy, sustainable food
• You can motivate stakeholders to create appealing, sustainable menus for children
• You aim to enhance educational experiences for students nationwide

About Us

Part of Compass Group UK&I, Chartwells provides catering to the education sector, serving millions of nutritious meals weekly across the UK. We are committed to safeguarding children and promoting diversity and inclusion in our workplace.