Ecommerce Merchandiser

Cotswold Outdoor Ltd.; Swindon; Hybrid; GBP 33,000 - 37,000; Full time

Benefits offered by this job

Hybrid work

Bonus scheme

Volunteer day

Staff discounts

33 days holidays

EV salary sacrifice

Holiday buying

Perks hub

Job summary

Cotswold Outdoor Group is seeking an Ecommerce Merchandiser to optimise product visibility and the online customer journey across our websites. You’ll work with Ecommerce, Buying, Merchandising and Marketing to ensure products are easy to find, well presented and aligned with trading priorities, driving sales and improving performance.

You’ll use data and customer insights to identify opportunities, with strong Excel and analytics skills a must.

Qualifications

• Experience in online merchandising and data analysis.
• Strong Excel skills and experience with web analytics tools.
• Ability to prioritise and manage multiple tasks in a fast paced environment.

Responsibilities

• Manage online product placement and ensure accurate categorisation.
• Optimise site navigation, filters and search to aid product discovery.
• Collaborate with Ecommerce, Buying, Merchandising and Marketing teams.
• Analyse website performance to drive improvements in KPIs.
• Implement trading actions to maximise sales and conversion.
• Deliver website enhancements improving customer experience and commercial results.

Skills

Online merchandising

Data analysis

Excel

Google Analytics

Stakeholder management

Tools

Google Analytics

Job description

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for an Ecommerce Merchandiser to join us on that journey. This role is about more than just day-to-day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’ve officially made the move to our new office in the heart of Swindon and couldn’t be more excited. Our brand-newsustainable office at 1 Newbridge Squareputs us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.

About us

We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.

What you’ll be doing

You’ll use data, trading insight and customer behaviour trends to optimise product visibility and enhance the online customer journey across our websites. Working closely with Ecommerce, Buying, Merchandising and Marketing teams, you’ll ensure products are easy to find, accurately presented and aligned with trading priorities, helping to drive sales, improve performance and deliver an exceptional customer experience.

• Manage online product placement, ensuring products are accurately categorised, attributed and visible across relevant pages and filters.
• Optimise site navigation, category structures and search functionality to help customers quickly find the products they need.
• Monitor stock levels and work with Merchandising teams to proactively manage overstock and understock risks online.
• Collaborate with Buying, Merchandising and Marketing teams to align product presentation with business priorities and campaign activity.
• Maintain and enhance product data, categories and search settings to support effective merchandising and a seamless customer journey.
• Analyse website performance and customer behaviour, using insights to drive improvements in key Ecommerce KPIs.
• Implement trading actions and react quickly to emerging opportunities to maximise sales and conversion.
• Continuously identify, test and deliver website enhancements that improve the customer experience and overall commercial performance.

We’re looking for someone who

• Has experience in online merchandising, Ecommerce or retail data analysis, with a strong understanding of how customers shop online.
• Understands how navigation, search, filtering and product merchandising influence the customer journey and purchasing decisions.
• Is highly analytical and confident using data and insights to identify opportunities and drive performance improvements.
• Has strong Excel skills and experience using web analytics tools, such as Google Analytics.
• Can manage multiple priorities, work to tight deadlines and deliver high-quality results in a fast-paced environment.
• Demonstrates excellent attention to detail, ensuring products, categories and website content are accurate and optimised.
• Has strong commercial awareness and can confidently prioritise activities that will deliver the greatest business impact.
• Builds effective relationships with stakeholders across Ecommerce, Buying, Merchandising and Marketing teams.
• Is proactive, self-motivated and always looking for ways to improve processes, performance and the customer experience.
• Has a genuine interest in Ecommerce, retail and, ideally, the outdoor or sports industry.

What you’ll get from us

Joining our team means more than just getting paid a salary, it’s about being part of a workplace that values you, your growth and your wellbeing.

You’ll enjoy:

• Starting salary of £33,000 - £37,000 with a yearly bonus of up to £3,825
• Hybrid working options to support your work-life balance
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone’s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity, and a real sense of who you are.