Ecommerce Manager - Trapstar

Footasylum; Rochdale; Hybrid; GBP 42,000 - 60,000; Full time

Job summary

Trapstar is seeking a hands-on Ecommerce Manager to run the day-to-day operations of the Trapstar DTC website in a hybrid role based in Greater Manchester. You’ll work with Marketing and Merchandising to deliver departmental and business objectives, optimise the Shopify Plus environment, and enhance customer journeys.

The role demands a proactive, organised professional with a keen eye for detail. You’ll own trading, merchandising, content refreshes, and data-led improvements across traffic,

Qualifications

• Experience in fashion, streetwear, luxury, retail or ecommerce.
• Hands-on Shopify ecommerce platform experience.
• Proficient with web analytics tools (GA4/Google Analytics).
• Excel data analysis skills.
• Basic knowledge of SEO and onsite merchandising best practice.
• Excellent attention to detail with strong organisational and time-management skills.
• Able to interpret data, extract insights and communicate findings.
• Proactive mindset with continuous improvement focus.
• Understanding of current fashion trends and consumer behaviour.

Responsibilities

• Own daily, weekly and monthly trading of the Trapstar DTC website.
• Own visual presentation of the site, homepage storytelling and landing pages.
• Coordinate content refreshes for launches, campaigns and promotions.
• Monitor on-site search performance and drive product discovery.
• Propose UX improvements by analysing customer behaviour.
• Implement strategies to increase traffic, conversion and AOV.
• Execute online merchandising to maximise conversion and cross-sell.
• Collaborate with Buying, Merchandising and Marketing on stock reflected online.
• Conduct regular website health checks for issues and UX barriers.
• Produce weekly trade reports on sales, traffic, conversion and top categories.
• Present insights to support rapid commercial decisions.
• Own and optimise the Shopify Plus ecosystem.

Skills

Shopify

Web analytics GA4

Excel for data analysis

SEO basics

Merchandising

Trading / online trading

Ecommerce management

Data interpretation

Tools

GA4

Google Analytics

Job description

About Trapstar:

Trapstar is a powerful force within London's culture, built on an authentic connection with the artists, collaborators, influencers, and communities that shape contemporary streetwear. As a globally recognised brand, Trapstar has established itself at the intersection of fashion, music, and culture, creating products and experiences that resonate with customers worldwide.

Founded on the principle that "It's A Secret," Trapstar continues to push boundaries through innovation, creativity, and a relentless commitment to authenticity. As a dynamic and founder-led business, we foster an entrepreneurial culture where ideas are encouraged, talent is developed, and individuals are empowered to make a real impact.

At Trapstar, we are always looking for passionate individuals who understand our brand, our product, and the culture that drives everything we do.

The Role:

Our Ecommerce team is looking for a hands-on Ecommerce Manager to join Trapstar.

This is an exciting opportunity for someone who is passionate about Digital Commerce and wants to contribute to the continued growth of one of the world's leading streetwear brands.

As Ecommerce Manager, you will be responsible for the day to day operations of the Trapstar website. Working closely with Marketing and Merchandising Teams, you will play an important role in ensuring the successful delivery of departmental and business objectives.

We are looking for someone who is hands-on, proactive, organised, and commercially aware, with a strong attention to detail and a collaborative approach. You will thrive in a fast-paced environment, embrace new challenges, and contribute positively to both your team and the wider business.

Responsibilities:

• Own the daily, weekly and monthly trading of the Trapstar DTC website.
• Own visual presentation of the website, curate homepage storytelling, web categories, and landing pages in line with trading priorities and brand guidelines.
• Coordinate content refreshes for new launches, campaigns, promotions, and seasonal changes..
• Monitor and improve on-site search performance, analysing search behaviour to identify missed opportunities and drive product discoverability.
• Monitor customer behaviour and propose improvements to enhance user experience.
• Implement strategies to increase traffic, conversion, and average order value.
• Execute online merchandising strategies to maximise conversion and AOV, including product sequencing, category curation, and cross-sell opportunities.
• Work closely with Buying, Merchandising, and Marketing teams to ensure product priorities and stock availability are accurately reflected online.
• Conduct regular website health checks to identify broken links, outdated content, platform issues, and UX barriers.
• Produce weekly trade reports covering sales, traffic, conversion, top-performing categories, and areas for improvement.
• Present insights and recommendations to the wider team to support rapid commercial decision-making.
• Own and continuously optimise the Shopify Plus ecosystem.

About You:

• Experience within fashion, streetwear, luxury, retail, ecommerce, or a related sector.
• Strong, hands‑on experience of Shopify ecommerce platforms.
• Confident using web analytics tools (e.g., Google Analytics, GA4).
• Confident using Microsoft Excel for data analysis.
• Basic knowledge of SEO principles and onsite merchandising best practice.
• Excellent attention to detail with strong organisational and time‑management skills.
• Able to interpret data, extract insights, and communicate findings clearly.
• Proactive mindset with a passion for continuous improvement and delivering best‑in‑class customer journeys.
• Understanding of current consumer, fashion, and market trends.

Personal Attributes

• Passionate about Trapstar, fashion, and streetwear culture.
• Positive, proactive, and adaptable.
• Strong work ethic and accountability.
• Collaborative team player with a "can‑do" attitude.
• Keen to learn, develop, and grow within the business.

The Team:

From Design, Production, Merchandising, Ecommerce, Marketing, Operations, Finance, and People teams, Trapstar's collaborative working environment provides opportunities to build strong relationships across the business.

You will work closely with colleagues who are passionate about the brand and committed to delivering exceptional products and experiences for our global community.

Diversity:

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are iterating concepts for Trapstar. Diversity for us is about building happy teams full of people that want to learn and be inspired by each other and our different experiences and backgrounds.

Recruitment Process:

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you.

Please note, this is not a remote role, and our expectation is that you will be able to attend Head Office in a hybrid way, in Greater Manchester.