Ecommerce Manager (Spirits)

JR United Kingdom; London; Hybrid; GBP 35,000 - 65,000; Full time

Job summary

An established industry player in the luxury sparkling wine sector is seeking a dynamic E-Commerce Manager to elevate its online presence. This role involves optimizing digital platforms for a seamless customer experience, managing online sales, and ensuring compliance with regulations. You will lead website development, data analytics, and customer engagement strategies while collaborating with various teams to enhance trading performance. Join a heritage brand that values innovation and offers excellent opportunities for growth in a beautiful London office, all while enjoying a hybrid working policy.

Benefits

Hybrid Working Policy

Opportunities for Development

Beautiful Central London Office

Qualifications

• Experience in managing online sales and distribution across multiple platforms.
• Strong data analysis skills related to web traffic and conversion rates.

Responsibilities

• Manage the operation and optimization of online sales for luxury brands.
• Oversee website development and implement strategies for enhanced user engagement.

Skills

E-Commerce Management

Data Analysis

SEO

Communication Skills

Digital Marketing

Education

Experience in E-Commerce Retail

Tools

Shopify

WordPress

Google Analytics

Job description

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Nyetimber is a pioneering luxury brand and multiple award-winning English sparkling wine producer. Our story is one of many firsts; we were the first to pioneer the now-established style of English sparkling wine; we were the first to grow the renowned grape varieties Chardonnay, Pinot Noir and Pinot Meunier in England exclusively for producing sparkling wine; and the estate where our vines were first planted was first mentioned in the Domesday book of 1086 by its then Anglo-Saxon name “Nyetimbraha”.

Quality is key to everything we do at Nyetimber, with a constant strive for perfection. We produce exceptional sparkling wine, and this excellence extends beyond the product to every touch point of the brand.

Role Overview

This commercial role exists to drive the online presence and performance of The Lakes Distillery brands, optimizing the website for a seamless customer experience. It involves managing online sales and distribution while ensuring compliance with alcohol regulations. The role includes digital platform optimization, customer engagement, data analytics for sales growth, and overseeing product launches, partnerships, and omnichannel integration for a luxury user experience from website to unboxing.

Responsibilities

1. Manage the operation & optimization of The Lakes’ Distillery portfolio, overseeing site trading & merchandising in the UK & internationally.
2. Ensure the technical aspects of site trading support healthy conversion rates and proper setup for international sales, including merchandising for various markets and collections.
3. Oversee website development, support tickets & maintenance, and implement strategies to enhance functionality, conversion, and user engagement.
4. Lead new integrations, website migrations, app plugins, or innovative developments, building the business case for each.
5. Provide regular reporting and recommendations for website optimization.
6. Develop and execute strategies to boost online trading performance within a luxury DTC brand portfolio.
7. Utilize data analytics tools to monitor and manage key performance indicators.
8. Oversee SEO, web speed, and performance improvements.
9. Create and manage website content, product catalogues, and promotional strategies for each brand.
10. Collaborate with internal teams including digital marketing, brand managers, warehouse & supply chain, and customer service to implement communication and trading strategies.
11. Devise & manage CRO & UX testing plans for continuous innovation.
12. Ensure legal compliance, GDPR adherence, and smooth integration of third-party modules & apps.
13. Manage web development agencies and budget.

Qualifications & Experience

• Experience in e-commerce retail environment across multiple platforms.
• Proficiency with Shopify, WordPress, and other CMS platforms, along with Google Analytics and reporting tools.
• Strong data analysis skills related to web traffic, customer engagement, and conversion rates.
• Excellent communication skills to manage cross-functional stakeholders.
• International experience is advantageous but not essential.
• Passion for technology and digital media, with up-to-date knowledge of SEO, CRO, PPC, and social media marketing.

The Nyetimber Experience

• Be part of a world-renowned English sparkling wine and multi-award-winning producer.
• Work for a true British heritage brand.
• Hybrid Working Policy (4 days office, 1 day home).
• Beautiful central London office.
• Excellent opportunities for development, growth, and progression.