eCommerce Manager DTC (Maternity Cover)

H&H Group | B Corp™; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Dog-friendly office

Generous leave policy

Job summary

H&H Group is seeking a hands-on DTC marketing lead to drive the next stage of UK growth for Zesty Paws. You will own the DTC trading, Shopify and TikTok Shop, and lead paid acquisition and CRM initiatives.

You will manage agency relationships, optimize campaigns, and drive subscriber growth while improving on-site conversion and UX. The role requires 4–5 years in DTC marketing with strong data-driven decision making.

Qualifications

• 4–5 years in a performance or DTC marketing role, preferably at a consumer brand or in e-commerce.
• Experience scaling a DTC business with hands-on involvement across acquisition, on-site and retention.
• Proven experience managing paid media performance and digital budgets, directly or via agencies.
• Strong working knowledge of Meta Ads Manager: campaign setup, performance interpretation, agency challenge.
• Comfortable with Shopify Plus: product, pricing, promotions, content management.
• Confident handling ecommerce metrics including revenue, CVR, AOV, CAC/CPA, ROAS, repeat rate and LTV.
• UK-based, happy with a hybrid setup.

Responsibilities

• Own DTC revenue performance end-to-end, monitor trading and take decisive action when needed.
• Manage Shopify DTC site and TikTok Shop, ensure listings, pricing and content are up to date.
• Lead paid acquisition across Meta, Google, and TikTok with an agency, setting briefs and targets.
• Oversee agency performance, challenge recommendations, and escalate underperformance.
• Manage Klaviyo campaigns and lists with a CRM freelancer; drive subscription growth and retention.
• Support cross-team collaboration to improve website functionality and customer experience.

Skills

Performance marketing

DTC experience

Budget management

Tools

Meta Ads Manager

Shopify Plus

Klaviyo

Job description

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 14 countries in Asia-Pacific, Europe, North America and Oceania with over 3,000 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole-family health and happiness across 7 international brands.

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organization as we inspire wellness through purpose led careers.

We are passionate about our customers and community and are looking for similar-minded talent to join us. As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

Role Overview:

• This is an exciting opportunity to join Zesty Paws and play a meaningful role in taking the brand to the next stage of its UK growth.
• Covering a maternity leave, you'll get real ownership across a broad remit: DTC trading, our Shopify website and TikTok Shop, paid acquisition and CRM.
• We're looking for someone proactive and hands-on, who takes initiative and is always looking for the next opportunity to improve performance.

Responsibilities:

DTC trading & commercial performance

• Own DTC revenue performance end-to-end - monitoring daily, weekly and monthly trading, identifying opportunities, and taking decisive action where performance is off track
• Support delivery of DTC revenue targets through merchandising, acquisition and retention activity
• Coordinate the DTC promotional calendar, ensuring activity is commercially relevant and aligned with wider brand priorities
• Own regular DTC performance reporting across website, paid and CRM, clearly communicating results, risks and recommended actions

Website & TikTok Shop

• Own day-to-day management of our Shopify DTC site and TikTok Shop, ensuring product listings, pricing, promotions and content are accurate and up to date
• Manage merchandising, product launches and landing page needs to maximise on-site conversion
• Set up and execute TikTok Shop promotions and support key platform trading moments
• Work closely with Planning and Operations to monitor stock availability across both channels, adapting promotional and media activity where needed
• Collaborate with internal teams to improve website functionality and customer experience

Performance marketing

• Manage paid acquisition across Meta, Google (PMax), and TikTok (GMV Max) through our agency partners: setting clear briefs, holding them to performance targets, and ensuring spend is allocated effectively against commercial priorities
• Own the agency relationship day-to-day: reviewing weekly performance, challenging recommendations, and escalating where results are underdelivering
• Brief and oversee creative testing across paid channels, ensuring creative is on-brand, regularly refreshed and informed by performance data
• Review and approve UGC briefs developed by our agencies, ensuring they align with campaign objectives
• Identify opportunities to test new channels where budget and bandwidth allow
• Manage our Klaviyo programme in collaboration with a CRM freelancer, overseeing campaigns, flows, segmentation and list health
• Drive subscription growth: improving acquisition into the programme, reducing churn, and increasing subscriber LTV
• Optimise the post-purchase journey to support repeat purchase and retention

What we're looking for:

• 4–5 years in a performance or DTC marketing role, ideally at a consumer brand or in e-commerce
• Experience scaling a DTC business, with hands‑on involvement across acquisition, on‑site and retention
• Proven experience managing paid media performance and digital budgets, either directly or through agency partners
• Strong working knowledge of Meta Ads Manager, with the ability to understand campaign setup, interpret performance and challenge agency recommendations
• Comfortable in Shopify Plus: product, pricing, promotions, and content management
• Confident working with eCommerce and performance metrics including revenue, CVR, AOV, CAC/CPA, ROAS, repeat rate and LTV.
• UK-based, happy with a hybrid setup

Nice to have

• Experience with subscription models and retention marketing
• Background in pet

This job description is not intended to be exhaustive and may be amended to meet business needs

• H&H Group offers flexible, hybrid working. Our current office days are Tuesday, Wednesday and Thursday.
• 25 Annual Leave days per year + 4 H&H Days + 1 work birthday (after 1 year)
• Dog-friendly office.

H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment, creating a safe and inclusive environment for all.

We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

Salary and benefits will be competitive and commensurate with experience. All personal data collected is for recruitment purposes only.