Ecommerce Manager

CIPS; Manchester; On-site; GBP 65,000 - 90,000; Full time

Job summary

Cult Beauty is seeking an experienced Ecommerce Manager to own trading across Non-UK EU markets, reporting to the Senior Ecommerce Manager, planning, forecasting and executing the commercial strategy.

The role is hands-on, driving daily site and app performance, managing pricing, promotions, merchandising, and a robust test-and-learn agenda. You will lead 1–2 Ecommerce Executives and collaborate with marketing, buying and analytics teams to grow revenue and profitability.

Qualifications

• Proven ecommerce trading experience in fast-paced online retail.
• Experience planning, forecasting and budget/P&L management.
• Hands-on on-site and app trading execution.
• Experience in test & learn / CRO programmes with strong analytics.
• Comfort with web analytics platforms and translating data into actions.

Responsibilities

• Own daily site and app trading execution for EU Non-UK site.
• Build forecasts and trading budgets for Non-UK territories.
• Lead test & learn roadmap and CRO opportunities.
• Monitor performance against revenue, GP, KPIs.
• Prepare trading reports for senior stakeholders.
• Line manage 1–2 Ecommerce Executives.

Skills

Ecommerce trading

Forecasting

CRO / Test & Learn

Team leadership

Data analysis

Tools

Google Analytics

Job description

The Ecommerce Manager will take ownership of trading performance across Cult Beauty's Non-UK territories, with a primary focus on EU markets, working closely with the Senior Ecommerce Manager to plan, forecast and execute the commercial strategy for the Non-UK site. This is a hands‑on trading role: the successful candidate will drive daily site and app performance, lead a robust test & learn agenda, and be accountable for the delivery of Revenue, Gross Profit (GP) and key KPI targets across their territories.,

• Build and maintain sales forecasts and trading budgets for Non-UK territories, working with the Senior Ecommerce Manager to align to the wider commercial plan.
• Own the territory trading calendar, mapping campaign moments, product launches and promotional windows relevant to EU shopping patterns and key dates.
• Support in-month and in‑season reforecasting, factoring in seasonality, EU market maturity, local trading nuances and GBP:EUR FX movement.

On‑Site & App Trading Execution

• Manage end‑to‑end site and app trading execution for the Non‑UK site - from homepage and landing page merchandising through to campaign go‑live and site health checks.
• Ensure accurate, timely activation of pricing, promotions and content, with particular attention to relevance for EU audiences and shopping behaviour.
• Partner with central marketing, buying and merchandising teams to tailor campaigns and product placement for the EU customer base.
• Own app‑specific trading activity, including app merchandising, push/in‑app messaging and app‑exclusive campaigns.

Test & Learn / CRO

• Own and prioritise a test & learn roadmap for Non‑UK territories, identifying CRO opportunities across the customer journey and conversion funnel.
• Partner with CRO, UX and Tech teams to scope, execute and analyse A/B and multivariate tests.
• Translate test outcomes into clear, actionable recommendations for site and app experience improvements.

Daily Trading & Performance

• Monitor daily trading performance against Revenue, GP and key KPI targets for the EU/Non‑UK site.
• Investigate performance fluctuations in real time and take, or recommend, corrective trading action.
• Maintain and evolve reporting dashboards to track EU market KPIs, ensuring visibility of performance trends and risks.

Cross‑Functional Collaboration

• Work closely with marketing channel leads, buying, CRM and data teams to drive qualified traffic and improve conversion.
• Partner with Tech and CRO teams to ensure seamless implementation of customer‑facing changes and new initiatives.
• Support the Senior Ecommerce Manager in shaping and delivering the wider Non‑UK growth strategy.

Reporting

• Prepare regular trading reports and performance summaries for senior stakeholders.
• Present clear, insight‑led updates covering performance, opportunities, risks and recommended actions.

Team Leadership

• Line manage and develop 1-2 Ecommerce Executives, setting clear objectives and supporting day‑to‑day workload and prioritisation.
• Coach and upskill the team on trading execution, test & learn methodology and use of analytics tools.
• Foster a collaborative, high‑performance team culture, supporting career development and knowledge‑sharing.

This is an excellent opportunity for an experienced ecommerce trader who thrives in a fast‑paced, metrics‑driven environment and is looking to build deep expertise in EU ecommerce growth. The role also carries line management responsibility for 1-2 Ecommerce Executives, offering a natural next step for a trader ready to build their people leadership experience.,

• Proven ecommerce trading experience, ideally within beauty, fashion or another fast‑paced online retail environment.
• Demonstrable experience of planning, forecasting and budget/P&L management.
• Hands‑on experience of on‑site and app trading execution and merchandising.
• Experience designing and running test & learn / CRO programmes, with a strong analytical mindset.
• Confident using web analytics platforms (e.g. Google Analytics) and translating data into