Ecommerce Manager

WYSE; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

WYSE in London is seeking an ambitious Ecommerce Manager to lead day-to-day trading, optimisation and commercial performance of the WYSE London website. You will drive revenue growth and deliver an exceptional online customer experience across the brand’s touchpoints.

This role blends commercial trading, website analytics, and merchandising. You’ll work with cross-functional teams to improve conversion, engagement and site performance, reporting to the Head of Trading and supporting the online

Qualifications

• Experience managing a commercial ecommerce website.
• Experience with the Shopify platform.
• Strong analytical skills with data interpretation using GA4 and ecommerce reporting tools.
• Knowledge of SEO best practices and emerging AI search trends (AEO).

Responsibilities

• Manage day-to-day performance and optimisation of the Shopify website.
• Monitor trading performance and identify opportunities to improve revenue and AOV.
• Collaborate with developers to prioritise enhancements and fix issues.
• Produce weekly and monthly trading reports and present actionable insights.
• Oversee launches of products, campaigns and promotions and optimise homepage content and navigation.
• Work with Marketing to support campaign launches and traffic-driving activity.

Skills

Commercial ecommerce

Shopify experience

GA4 analytics

SEO knowledge

Attention to detail

Self-starter

Communication skills

Tools

Shopify

GA4

Job description

Position: Ecommerce Manager

Reports to: Head of Trading

Position Description:

The Ecommerce Manager is responsible for the day-to-day trading, optimisation and commercial performance of the WYSE London website. They will deliver an exceptional online customer experience, drive revenue growth and ensure the website reflects the brand at every touchpoint.

This role combines commercial trading, website optimisation, analytics and merchandising. Using data-driven insights, the Ecommerce Manager will continually improve conversion, customer engagement and site performance, whilst collaborating cross-functionally to support the wider business strategy. They will work closely with the Head of Trading to deliver the ecommerce trading calendar and support the continued growth of the online business.

The full-time position is based at our Head Office in Shepherds Bush and is required to be in the office 4 days a week, and 1 day working from home.

Key Responsibilities:

Website Management:

• Manage the day-to-day performance and optimisation of the Shopify website
• Monitor daily trading performance and proactively identify opportunities to improve revenue, conversion and average order value
• Work closely with developers to prioritise enhancements, test new functionality and resolve website issues
• Monitor website speed, functionality and overall performance, taking proactive action to improve conversion and revenue
• Identify opportunities to improve usability, navigation and on-site search
• Drive ongoing SEO and AEO initiatives, ensuring the website is optimised for both traditional search engines and emerging AI-driven search experiences

Analytics & Reporting:

• Produce weekly and monthly trading reports, analysing key ecommerce KPIs and presenting actionable insights
• Use Shopify, GA4 and other reporting tools to analyse customer behaviour, trading performance and emerging trends
• Work collaboratively across Marketing, Buying and Merchandising to share insights and inform commercial decision-making
• Identify customer journey friction points and recommend improvements to optimise conversion

Online Merchandising & Content:

• Oversee the accurate and timely launch of products, collections, campaigns and promotional activity
• Optimise homepage content, category pages, navigation and merchandising to maximise sales and improve product discovery
• Work closely with Marketing to support campaign launches and traffic-driving activity

Skills & Experience:

• Previous experience managing a commercial ecommerce website, ideally within fashion or womenswear retail
• Strong experience managing a Shopify ecommerce website
• Strong analytical skills with experience using GA4, Shopify and other ecommerce reporting tools to interpret performance data
• Knowledge of SEO best practices and emerging AI search trends (AEO)
• Meticulous attention to detail and excellent organisational skills
• Excellent commercial awareness with a strong understanding of online trading and customer behaviour
• A proactive, solutions-focused self-starter with the ability to work independently and manage multiple priorities
• Excellent communication skills with the ability to build strong working relationships across multiple departments