eCommerce Lead - £95,000

JR United Kingdom; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A hyper-growth consumer brand is seeking an eCommerce Lead to drive their UK direct-to-consumer performance. This standalone role offers a clear path to Head of eCommerce as the business scales, providing opportunities for growth and development in a dynamic environment.

Qualifications

• 5+ years in DTC/eCommerce, ideally in a regulated sector.
• Strong experience in CRO and funnel optimisation.
• Comfortable in startup or early-stage environments.

Responsibilities

• Own the UK eCommerce channel from day one.
• Run and optimise CRM and retention strategies.
• Build data-driven strategies across the funnel.

Skills

CRO

Funnel Optimisation

Data-Driven Strategies

Customer Journey

Retention

Tools

Shopify

Klaviyo

GA4

Hotjar

Job description

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? Location: London (Hybrid) 1-2 days per week in the office

? Sector: D2C / Regulated Consumer Goods

We're working with a hyper-growth consumer brand that’s just launched in the UK after raising £50M in funding. They're already doing incredibly well in the US and now expanding into the UK with serious ambition – they are looking for a sharp, commercially-minded eCommerce Lead to take ownership of their UK direct-to-consumer performance.

This is a standalone, high-impact role with a clear path to Head of eCommerce as the UK business scales. They have great backing and have some fantastic people lined up to join, so there will be a lot of opportunity to grow and develop!

Responsibilities

• Own the UK eCommerce channel from day one (Shopify, CRO, customer journey)
• Run and optimise CRM (Klaviyo), retention, and non-paid growth
• Collaborate with global teams but drive local UK execution
• Partner with compliance, product, ops, and CX to deliver a seamless experience
• Build data-driven strategies across the funnel—conversion, LTV, retention, ROAS

Experience

• 5+ years in DTC/eCommerce, ideally in a regulated sector
• Strong CRO and funnel optimisation chops
• Familiar with tools like Shopify, GA4, Klaviyo, and Hotjar
• Experience growing eCommerce without relying solely on paid ads
• Comfort working in a startup or early-stage environment
• Bonus if you understand UK compliance/digital advertising rules