Ecommerce Lead

IAG Loyalty Retail Ltd; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading company in the loyalty sector is seeking an eCommerce Manager to drive strategies that enhance customer experiences and optimize user engagement. The role includes managing a team, executing trading plans, and analyzing data to drive performance across digital platforms. If you possess a strategic mindset along with strong analytical skills and have a passion for driving revenue through innovative tactics, this opportunity could be the perfect fit for you.

Qualifications

• Experienced in global eCommerce retail with a focus on digital trading.
• Strong analytical skills using data to inform decisions and solve problems.
• Proven track record in marketing and driving business performance.

Responsibilities

• Manage a team to develop testing strategies for user engagement.
• Own the trading plans to maximize revenue and customer engagement.
• Collaborate across teams to enhance the customer journey.

Skills

Analytical Skills

Strategic Mindset

Commercial Acumen

Communication Skills

Data Analysis

Tools

E-commerce Platforms

Analytics Tools

Martech Tools

Job description

Time left to apply: End Date: July 19, 2025 (26 days left to apply)

Job Requisition ID: JR100308

Who we are

We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses: IAG Loyalty, British Airways Holidays, and IAG Loyalty Retail, home to The Wine Flyer. Each business has its own goals and strategy, but collectively, we create brilliant experiences for our global customers.

We’re on an exciting journey of growth and transformation – we’re going places! This is where you come in.

The opportunity

IAG Loyalty manages the Avios currency, which millions of customers collect and spend every year through our range of loyalty programmes. We offer many ways for customers to collect and spend Avios, from using our branded credit cards, shopping, or holidaying, with over 125 partners. We also create proprietary Avios collection and spend products and services, fully managed on our platforms.

We are looking for a leader to manage a team of eCommerce Managers to develop testing strategies aimed at optimizing engagement, user experience, and incremental value.

Responsibilities include owning and executing the website and app trading plans for multiple B2C categories and B2B partners to drive revenue, margin, and customer engagement/acquisition. You will strategize with the Merchandising Lead to manage product and category merchandising, pricing, and promotions to maximize sales performance.

You will define, develop, and execute the online trading calendar, working closely with Marketing, Merchandising, Category, Data, and Digital teams. Additionally, you will analyze customer behavior, sales data, and marketing activities to optimize traffic and conversion rates. Focusing on personalization, you will work with CX, Marketing, and Product teams to enhance the end-to-end customer journey. You will also leverage data insights and digital KPIs to provide actionable recommendations, collaborating with CX teams to improve CLTV, retention, and AOV.

What you’ll get up to

You will own the global weekly trading for all Avios B2C categories and other digital businesses aligned with business goals. You will maintain an 18-month rolling activity plan to support prioritization and objectives. You will identify and react to commercial opportunities and risks, balancing stakeholder priorities with a focus on performance and customer experience.

You will lead content management, merchandising, CRO, SEO, and digital product teams, championing best practices and innovation with a test-and-learn approach. You will act as a stakeholder for retail product teams, helping to inform product roadmaps to support issuance goals.

What we need from you

You are an experienced global eCommerce retailer with a strategic mindset and commercial acumen, confident in implementing revenue-driving tactics beyond discounts. You have a proven track record in digital trading or merchandising, ideally within DTC brands, with multi-channel experience as an advantage.

You can prioritize multiple projects in a fast-paced environment, with strong communication skills to influence and collaborate across teams. You possess strong analytical skills, using data to inform decisions and solve problems. You understand customer behavior, conversion funnels, and buying lifecycles to shape trade planning and tactics. Experience with e-commerce, analytics, and martech is required. You are target-driven with a strong commercial sense, knowing which levers to pull to drive performance. Lastly, you are a clear, engaging communicator who can inspire a team to deliver excellent customer experiences and business results.

We might not be right for you if:

You prefer to focus solely on your tasks; we are a small, high-performing team that supports each other. You value perfection over rapid iteration; our environment is fast-paced and iterative. You prefer creating over building; this role requires ownership from ideation to delivery and review.

If you believe you meet the requirements but not every point, we encourage you to apply. We’d love to chat and see if you’re a good fit.

Equity, Diversity, and Inclusion at IAG Loyalty

Our vision is to create the world's most rewarding experiences, for our customers and colleagues alike. We actively foster a culture of belonging, embracing diverse identities, backgrounds, and perspectives. This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, innovate, and serve our communities better.

Please let us know if we can make any reasonable adjustments to support your interview process.

About IAG Loyalty

We help 40 million members see the world through rewarding experiences, whether jetting off on a trip, exploring local restaurants, or saving on their weekly shop. Our team of 600 loyalty pioneers combines data, expertise, and innovation to turn everyday spending into our global currency, Avios. We offer a unique culture where a love of travel connects us all. We are a business going places, and so are your career opportunities.

Our Values

We’re loyalty pioneers, creating the world’s most rewarding experiences.

This vision guides us, and our values define how we work together across all locations, from our Contact Centre to Madrid and Head Office. They set the expectations for each other and what it means to be part of our Club.