Ecommerce Insights Manager

Coco Group; Ravensthorpe; On-site; GBP 50,000 - 70,000; Full time

Job summary

Coco Group is seeking an Ecommerce Insights Manager to drive growth of its live sports entertainment online store. You will own the online store, optimise revenue, conversions and customer value while coordinating product launches, campaigns and fulfilment.

You will partner with Marketing and Operations to deliver seamless shopping experiences, manage SEO, content, stock, and reporting. The role demands hands-on leadership in a fast-paced, event-driven environment and weekend flexibility.

Qualifications

• 5–6 years in ecommerce management within leisure/entertainment.
• Strong commercial mindset with ownership of sales performance.
• Experience with fulfilment, logistics and customer experience.

Responsibilities

• Own the online store and drive revenue, conversion and customer value.
• Coordinate product launches, campaigns and promotions.
• Oversee fulfilment, stock, pricing and order lifecycle.
• Analyze performance and report on sales, traffic and campaigns.

Skills

E-commerce management

Commercial ownership

Cross-functional collaboration

Data analysis

SEO & onsite optimization

Customer experience

Tools

Google Analytics

CMS platforms

CRM systems

Job description

Drive the growth of a live sports entertainment online store

We are looking for a high-impact, hands-on Ecommerce Insights Manager to drive the growth of an online merchandise business in sports entertainment. You will lead e-commerce performance and take full ownership of the end-to-end online retail operation, from product launch and retail campaigns through to fulfilment, customer experience and click & collect.

This role sits at the centre of a fast-paced, event-led retail operation and balances commercial ownership, operational delivery and cross-functional collaboration.

What you will do

E-commerce performance and trading

• Own the online store and drive revenue, conversion and customer value
• Build a trading plan aligned to key events: British spectator sport, festivals and seasonal events including Christmas
• Manage product launches, pre-orders and event-driven drops
• Control discounts, promotions and access for partners and staff

Marketing alignment and brand

• Partner with Marketing so retail is represented across all channels, with clear briefs
• Lead retail campaign planning and ensure strong SEO and onsite optimisation
• Protect brand standards across every retail touchpoint
• Manage online merchandising, homepage content, banners and promotions

Fulfilment and operations (hands-on)

• Own the order lifecycle from purchase to dispatch, working alongside the warehouse team
• Work with couriers to maintain service levels and set up an express delivery service
• Lead the setup and delivery of click & collect with the Megastore Manager

Product, content and customer experience

• Manage the product catalogue: pricing, descriptions, imagery and stock
• Coordinate samples, photography and content with Buying and Marketing
• Own the online customer journey, including queries, returns and refunds

Reporting, analytics and CRM

• Report on sales, conversion, traffic and product performance
• Turn data into actionable insights and measure campaign effectiveness
• Use CRM data for targeting, retention, segmentation and email activity

Compliance

• Ensure compliance with UK distance selling regulations and consumer rights
• Maintain terms, delivery and returns policies and liaise with Legal on brand protection

What you will bring

• 5-6 years of proven e-commerce management experience in the leisure and entertainment industry
• A strong commercial mindset with ownership of sales performance
• Experience managing fulfilment and operational processes
• Ability to work cross-functionally with Marketing, Buying and Operations
• Strong organisational and problem-solving skills
• Comfort in a fast-paced, event-driven environment
• Flexibility to work weekends, peak events and extended hours, and willingness to be hands-on

Nice to have

• Curiosity about emerging technologies, including AI, to improve performance and efficiency

How success is measured

• Online revenue growth against year-on-year targets
• Website conversion rate
• Dispatch SLA (for example, % dispatched within 24 to 48 hours)
• Order accuracy and customer experience
• Campaign and promotion performance

Why it matters

You will shape how fans experience the brand online, turning major events into standout retail moments.