Ecommerce Data Strategy Lead

The Independent; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

The Independent is seeking a Senior eCommerce Data Analyst to lead data-driven growth across its eCommerce portfolio. You will own analytical roadmaps, build advanced dashboards, and translate data into strategic actions that drive revenue and engagement across editorial, marketing, and commerce partnerships.

You will bridge technical data execution with business decisions in a fast-paced digital environment, delivering high-impact insights and working cross-functionally with editorial,

Qualifications

• Degree in a numerate, business or data-focused discipline, or equivalent.
• Advanced proficiency in SQL for data extraction and analysis.
• Excel or Google Sheets expert-level skills.
• Experience building and managing dashboards in Domo, Tableau, Looker, or Power BI.
• Experience with Google Analytics, Adobe Analytics, or Chartbeat.
• Strong understanding of SEO, affiliate marketing, or online consumer behaviour.
• Experience with performance tracking, forecasting, and benchmarking.
• Ability to present insights to both technical and non-technical audiences.

Responsibilities

• Lead the design and delivery of regular performance reports for eCommerce content, products and partners.
• Build and maintain advanced dashboards to enable stakeholder self-service.
• Investigate revenue trends and identify growth opportunities; communicate findings to senior leadership.
• Onboard and integrate new affiliate partners ensuring tracking and reporting requirements are met.
• Explain performance drivers to editorial and commercial teams; collaborate across departments.
• Oversee data quality checks to ensure reporting accuracy and consistency.
• Write and run complex SQL queries to support data exploration and reporting.
• Assist in evaluating and forecasting new eCommerce initiatives.

Skills

SQL

Excel/Sheets

BI Dashboards

GA/Adobe/Chartbeat

Forecasting

Communication

Data storytelling

SEO

Affiliate marketing

Education

Numerate degree

Tools

Domo

Tableau

Looker

Power BI

Job description

The Independent is seeking a Senior eCommerce Data Analyst to lead data-driven growth across its eCommerce portfolio. You will own analytical roadmaps, build advanced dashboards, and translate data into strategic actions that drive revenue and engagement across editorial, marketing, and commerce partnerships.

You will bridge technical data execution with business decisions in a fast-paced digital environment, delivering high-impact insights and working cross-functionally with editorial,