Digital Merchandiser

Pharmacy2U Ltd.; Leeds; Hybrid; GBP 38,000 - 50,000; Full time

Benefits offered by this job

Pension

Sick pay

Long-service awards

Referral bonuses

Registration fees covered

Cycle to Work

Green Car schemes

Private healthcare

Employee assistance programme

Gym discounts

CPD training

25 days annual leave

Hybrid working

Discount platform

Job summary

Pharmacy2U Ltd. is seeking a Digital Merchandiser in Leeds to drive best-in-class online merchandising for digital healthcare and services. You will optimise product journeys, maintain taxonomy, and ensure accurate product data to enhance conversion.

Role emphasizes data-led insights, cross-functional collaboration with commercial and marketing teams, and a strong focus on customer experience within a hybrid working model.

Qualifications

• Proven capability in utilising ecommerce platforms and CMS/page builders to deliver effective online merchandising.
• Strong understanding of ecommerce KPIs with a clear focus on sales drivers, margins and profitability.
• Experience improving PDPs, PLPs and end-to-end customer journeys through UX optimisation and CRO techniques.
• Hands-on experience with onsite search optimisation, product ranking, and merchandising strategies.
• Experience using data and analytics tools (e.g. Google Analytics, dashboards, A/B testing) to drive performance improvements.
• Familiarity with promotional tools, trading platforms and agile trading practices.
• Exposure to personalisation and recommendation tools to enhance customer engagement and conversion.
• Strong understanding of SEO fundamentals and onsite optimisation to improve product/category visibility.
• Confident stakeholder management skills, with experience collaborating cross-functionally.

Responsibilities

• Deliver effective online merchandising across categories and propositions using the BigCommerce platform.
• Maintain website taxonomy, navigation structures, and onsite search functionality.
• Ensure accurate product setup, including attributes and supporting data.
• Manage and optimise promotional activity to support trading performance.
• Improve PDPs and PLPs to enhance user experience and conversion.
• Use data insights to implement personalisation, cross-sell and upsell strategies.
• Collaborate with commercial teams to ensure product availability and high-quality content.
• Partner with digital marketing teams to optimise landing pages and campaign performance.
• Monitor and improve key ecommerce metrics (e.g. conversion, add-to-basket, checkout journey).
• Manage and publish website content using CMS tools and support search optimisation activities.

Skills

Ecommerce platforms

CMS/page builders

KPIs & metrics

UX & CRO

Onsite search

Analytics tools

Promotions & trading

SEO basics

Stakeholder management

Excel

HTML/CSS

Tools

Storyblok

Shopify

Magento

Job description

Role: Digital Merchandiser

Location: Leeds, LS15 8GB We operate a hybrid schedule, 2-3 days a week in the office

Salary: £Competitive DOE, plus up to a 10% annual discretionary bonus and extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: Monday – Friday, 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!

Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient‑centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

The eCommerce Category Merchandiser is responsible for delivering a best‑in‑class online merchandising experience across digital healthcare and online medical services. The role drives commercial performance by optimising product and service journeys, enhancing visibility, and improving conversion through data‑led insights.

By ensuring online healthcare services are easy to find, understand and access, the role supports a seamless, patient‑centric digital experience aligned with the organisation’s mission to make healthcare more accessible and convenient.

Why you’ll love working with us

We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.

Financial security & rewards

• Competitive contributory pension
• Occupational sick pay
• Long‑service awards and refer‑a‑friend bonuses
• Professional registration fees covered (GPhC, NMC, CIPD and more)
• Cycle to Work and Green Car schemes (subject to eligibility)

Family-friendly

• Enhanced maternity and paternity pay
• Flexible hybrid working to help balance work and home life

Health & wellbeing

• Private healthcare insurance at discounted rates (Aviva)
• Employee Assistance Programme and in‑house mental health support
• Access to discounted gym memberships via Blue Light Card and benefits schemes
• Regular health and wellbeing initiatives

Career growth

• Strong commitment to CPD, training and professional development

Time off & flexibility

• 25 days’ annual leave, increasing with service
• Buy and sell holiday scheme

Everyday perks & exclusive discounts

• Blue Light Card and employee discount platform
• Exclusive discounts at The Springs, Leeds
• 25% off health & beauty purchases
• 25% off Pharmacy2U Private Online Doctor services

Culture & community

• Regular social events throughout the year

What you’ll be doing?

• Deliver effective online merchandising across categories and propositions using the BigCommerce platform
• Maintain website taxonomy, navigation structures, and onsite search functionality
• Ensure accurate product setup, including attributes and supporting data
• Manage and optimise promotional activity to support trading performance
• Improve PDPs and PLPs to enhance user experience and conversion
• Use data insights to implement personalisation, cross‑sell and upsell strategies
• Collaborate with commercial teams to ensure product availability and high‑quality content
• Partner with digital marketing teams to optimise landing pages and campaign performance
• Monitor and improve key ecommerce metrics (e.g. conversion, add‑to‑basket, checkout journey)
• Manage and publish website content using CMS tools and support search optimisation activities

Who are we looking for?

• Proven capability in utilising ecommerce platforms and CMS/page builders (e.g. Storyblok, Shopify, Magento) to deliver effective online merchandising
• Strong understanding of ecommerce KPIs (e.g. CVR, AOV, revenue, CTR, add‑to‑basket) with a clear focus on sales drivers, margins and profitability
• Experience improving PDPs, PLPs and end‑to‑end customer journeys through UX optimisation and conversion rate optimisation (CRO) techniques
• Hands‑on experience with onsite search optimisation, product ranking, and merchandising strategies (e.g. sorting rules, lifecycle management)
• Experience using data and analytics tools (e.g. Google Analytics, dashboards, A/B testing) to drive performance improvements
• Familiarity with promotional tools, trading platforms and agile trading practices (reacting to trends, seasonality, and stock levels)
• Exposure to personalisation and recommendation tools to enhance customer engagement and conversion
• Strong understanding of SEO fundamentals and onsite optimisation to improve product/category visibility
• Confident stakeholder management skills, with experience collaborating cross‑functionally (e.g. commercial, marketing, tech teams)
• Strong analytical, technical and communication skills, with proficiency in Excel and a working knowledge of HTML/CSS advantageous

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.