Insights Analyst

Digital Waffle; Oxford; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A fast-growing company is seeking a Commercial Insights Analyst to leverage data for strategic advantage. This hybrid role involves improving customer experience and influencing business decisions across various eCommerce brands. Ideal for analysts with eCommerce experience, this position offers meaningful impact and collaboration across teams.

Benefits

Support for Development

Meaningful Impact

Qualifications

• Experience with eCommerce or retail analytics is highly desirable.
• Comfort working with key business metrics like profit margin and customer value.

Responsibilities

• Identify behavioral trends to improve site conversion.
• Run commercial experiments to drive margin and retention.
• Build and maintain dashboards and reports.

Skills

Analytical Mindset

eCommerce Experience

Tools

SQL

BigQuery

Google Tag Manager

Power BI

Job description

A fast-growing group operating across multiple ethical and purpose-led eCommerce brands is hiring a Commercial Insights Analyst to help transform data into strategic advantage. From sustainable retail to premium food and circular economy products, this is a great opportunity to apply your analytical mindset in a business where data drives everything.

This is a hybrid role based in Oxfordshire, with office attendance required on Tuesdays, Wednesdays, and Thursdays. To be considered, applicants must be located within a 45-minute commute.

You'll sit at the heart of commercial decision-making, using behavioural, transactional, and digital data to improve customer experience, boost conversion, and increase lifetime value. Working across a variety of brands and business units, your insights will directly influence pricing, promotions, stock strategy, and customer journeys.

This role is ideal for an analyst with eCommerce or retail experience, who thrives on solving real business challenges and collaborating cross-functionally to create measurable impact.

What You’ll Be Doing

• Identify behavioural trends and customer signals to improve site conversion
• Use browsing and purchase data to personalise user journeys and influence CRM strategy
• Run commercial experiments (A/B tests, pricing trials, segmentation) to drive margin and retention
• Build and maintain dashboards and reports that guide business teams
• Collaborate with marketing, product, tech, and supply chain teams to embed insight-led decisions
• Improve tracking setup and support the overall maturity of the analytics function

Technical Skills:

• Strong SQL and BigQuery knowledge
• Experience with Google Tag Manager (GTM) and understanding of data layers
• Familiarity with server-side tracking principles
• Exposure to Power BI or similar BI tools is a bonus

Commercial Understanding:

• Background in eCommerce or retail analytics is highly desirable
• Comfort working with key business metrics (e.g. profit margin, AOV, customer value)
• Experience in A/B or multivariate testing

Why Join?

• Work across diverse eCommerce brands with meaningful impact
• Join a growing analytics team with genuine support for development
• Help shape how purpose-led businesses use data to grow
• Hybrid working with 3 days in the office near Wallingford

If you're a commercially-minded analyst looking to apply your skills in a values-driven business, this is a chance to work at the intersection of insight, innovation, and ethical retail.