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Digital Insights Analyst

Sanctuary Group.

Worcester

On-site

GBP 37,000 - 40,000

Full time

10 days ago

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Job summary

An established industry player is seeking a Digital Insights Analyst to join their innovative Digital Marketing Team. In this exciting role, you will lead the analytics approach, managing Google Analytics and Google Tag Manager accounts, and create insightful dashboards to enhance customer experience. You will collaborate with various teams to analyze content performance and drive improvements across multiple websites. This position offers a chance to make a significant impact in a company committed to providing exceptional services and a supportive work environment, with a comprehensive benefits package to ensure your well-being.

Benefits

25 days annual leave

Pension scheme with matching contributions

Life Assurance

Employee Advice Service

Cycle to Work scheme

Voluntary health plans

Wellbeing support and tools

Employee platform for discounts

Employee Networks for inclusion

Qualifications

Degree or equivalent qualification in Marketing preferred.
Thorough knowledge of marketing, design, and social media.

Responsibilities

Lead development of GA4 dashboards for reporting.
Analyze website performance and customer behavior.

Skills

Google Analytics (GA4)

Google Tag Manager

Data Analysis

Stakeholder Management

Marketing Knowledge

GDPR Compliance

Education

Degree in Marketing or related field

Management qualification

Tools

Power BI

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Direct message the job poster from Sanctuary

Digital Insights Analyst

Worcester

£37,414 - £39,383 per year

35 hours per week

The Digital Insights Analyst will join the Digital Marketing Team, which is part of the wider Communications team. The team is responsible for Sanctuary's websites, making sure they're accessible and performing as they should, as well as driving traffic to the sites through e-marketing and PPC campaigns across our multiple brands.

The Digital Insights Analyst is a new role in the team, leading on our approach to analytics and digital insights. You’ll be responsible for managing our GA4 and Google Tag Manager accounts, working across a variety of websites, and ensuring the reporting needs of marketing teams are met. You will use customer insight to drive change and improvements, analyse content performance and create meaningful dashboards to present data.

The role of Data Insights Analyst will include:

Leading on the development and management of Google Analytics (GA4) dashboards, establishing a regular reporting pattern and making recommendations to both improve the customer experience and support marketing teams with their objectives
Developing relationships with colleagues across Sanctuary to gain an in-depth understanding of our business areas
Developing high-quality analysis related to understanding website performance, customer behaviour, market trends, and broader digital insight requirements, creating relevant dashboards using tools including Power BI
Analysing content performance to make recommendations to improve the customer experience
Managing third party marketing tagging and tracking across Sanctuary's websites

Skills and experiences:

Degree, management qualification or relevant professional qualification or knowledge and ability at an equivalent level (preferably in Marketing)
Thorough working knowledge of marketing, design and social media
Comprehensive knowledge of GDPR, accessibility and data compliance/laws
Comprehensive experience of user insights and leveraging these for customer benefit
Proven experience of stakeholder management and working across multiple business areas

Why work for us?

One of the UK’s leading providers of housing, care and commercial services, Sanctuary employs more than 14,000 people and manages over 116,000 units of accommodation throughout England and Scotland, including general rented, retirement living, supported housing, student and key worker accommodation and care homes. Sanctuary also provides a range of other services including maintenance, care and telecare, all of which are delivered by our dedicated employees who are completely committed to customer service.

As part of our commitment to making Sanctuary a great place to work, where your wellbeing is of genuine importance, we have developed an attractive employment package. The package recognises your contribution, supports your physical, mental and financial health and gives you the flexibility to tailor your employee benefits by offering:

25 days annual leave (rising to a maximum of 30 days) plus public holidays
A pension scheme with matching employer contributions from Sanctuary up to set limits
Life Assurance
Employee Advice Service including counselling
Cycle to Work scheme
Voluntary health plans
Wellbeing support and tools
Employee platform to access your reward and wellbeing package online, find exclusive discounts, wellbeing resources and recognition tools
Employee Networks, with a shared interest in inclusion, and who provide invaluable support to colleagues
Role salary is £37,414 (rising to £39,383 per annum after 12 months, subject to satisfactory performance)

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Information Technology
Industries
Non-profit Organizations

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