Digital Media Manager (Fixed-Term Contract)

Warner Bros. Entertainment; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Warner Bros. Entertainment is seeking a Digital Media Manager to lead and execute digital media strategies across multiple channels. This role is crucial for enhancing media performance and ensuring alignment with the company's data-driven marketing goals. The ideal candidate will possess extensive experience in digital media, strong stakeholder management skills, and a passion for innovative marketing solutions.

Qualifications

• Experience in managing integrated digital media strategies and campaigns.
• Strong knowledge of the digital media landscape across multiple channels.
• Ability to drive digital media innovation and collaboration.

Responsibilities

• Drive and manage all WBD UK digital media activities.
• Work closely with marketing managers to understand campaign requirements.
• Manage day-to-day activities of partner media agencies.

Skills

Digital media strategy

Stakeholder management

Data-driven media execution

Audience segmentation

Campaign performance tracking

Education

Bachelor's degree in Marketing or related field

Tools

DMPs

DSPs

Job description

Pay Competitive

Location London/England

Employment type Full-Time

Job Description

Req#: R000069633

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Digital Media Manager role is pivotal in driving and managing all WBD UK digital media activities. The successful candidate will have practical experience in all facets of executing digital media campaigns across multiple channels including Search, Display, Video and Social. The Digital Media Manager should also demonstrate a strong background in audience centric, data-driven media execution with good local market knowledge of the programmatic ecosystem – including (but not limited to) successful tactics, potential pitfalls, key inventory partners & legal restrictions (e.g. GDPR).

Overall, the Digital Media Manager is responsible for ensuring that all WBD paid digital activities aim to:

a) Deliver standout media performance against an agreed set of metrics and KPIs

b) Enhance/augment the overall digital, and broader communications planning strategy

c) Aid the collection, retention & utilisation of the Warner Bros. Discovery 1st party data strategy

d) Continue building towards our genre, franchise & divisional best practice to help the business maintain a competitive advantage in the digital marketing ecosystem

Please note: This is a 12 month, fixed-term contract.

Your Role Accountabilities…

• Work closely with WBD Marketing Managers across the different UK Divisions to understand their individual campaign requirements and then drive the digital marketing components of those activities

• Act as a conduit for knowledge sharing with other key international markets, as well as our head office colleagues in Burbank

• Make sure that our digital campaigns are delivering against the overall data and programmatic strategy and informing the business on future planning and campaign insights

• Manage day to day activities of partner media agencies including:

  • Input into campaign briefing

  • Positioning digital media on the broad media plan

  • Supporting budget allocation by digital channel

  • Identification of campaign KPI’s and managing media partners to achieve the desired results

  • Ensure campaigns are implemented and managed throughout their lifecycle

  • Act as a key point of escalation for campaign-related issues, and partner with internal and external teams to drive resolution in a timely manner

  • Participate in the active tracking of performance across all campaigns and regularly review campaign performance with agencies and teams

  • Review campaign wrap-up reports and making recommendations on improvements to future campaigns

  • Evaluate bid strategies and best-practices for implementation into programmatic programs

• Drive the direction and development of digital media strategies based on WBD business goals

• Partner with the Data Strategy & Insights Manager on audience identification and creation of audience segments for upcoming media campaigns

• Drive digital media innovation across the WBD business and challenge digital media agency partners to grow key capabilities

• Work with our media agency to maintain best practices around brand safety and viewability

• Leverage proprietary and 3rd party data and tools for campaign strategy and planning, in collaboration with our media agency

• Constantly evaluate emerging technology & strategies to help maintain a competitive advantage

• Be main point of contact for digital partners (Google, Meta, Amazon etc)

Qualifications & Experience…

• Experience of managing and developing integrated digital media strategies, plans and campaigns

• Proven operator with regard to the planning and execution of campaigns across multiple marketing groups and business units

• Expert knowledge of the digital media landscape and it’s cross-channel capabilities

• Strong digital experience across Social, Video, Display, Programmatic & Search

• Track record of efficient stakeholder management

• Able to initiate and drive opportunities independently, while operating in a complex organization, and in an environment that changes quickly

• A demonstrable passion for all things digital media

• Knowledge & strategic application of marketing capabilities such as DMPs, DSPs, clean rooms and other campaign tools

• Outstanding collaboration internally and externally with digital media agencies, media owners and strategic partners

• Excellent communication skills, including presenting to management teams

• High levels of energy, creativity, and enthusiasm with a strong sense of commitment.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [e-mail].

About the company

WARNER BROS. is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A WarnerMedia Company, the fully integrated, broad-based Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, video games, product and brand licensing, and broadcasting.

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