Head of Digital in City

Yolk Recruitment; City; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency is seeking a Head of Digital to spearhead performance marketing efforts for multiple brands in Cardiff. This hands-on role blends strategic digital marketing with execution and analysis of PPC and SEO campaigns. The ideal candidate will thrive in a dynamic environment, leveraging data insights to drive growth and improve performance.

Benefits

On site parking

Early finish on a Friday

Bonus after 2 years of continuous service

Additional annual leave after 5 & 7 years

Sickness pay scheme

Referral scheme bonus

Qualifications

• Proven experience in PPC and SEO strategy, execution, and analysis.
• Strong understanding of performance metrics and search engine algorithms.
• Experience working across multiple brands.

Responsibilities

• Develop and deliver effective PPC and SEO strategies.
• Execute and manage day-to-day search marketing campaigns.
• Use data-driven insights to track performance and refine campaigns.

Skills

PPC

SEO

Data analysis

Performance metrics

Keyword planning

Tools

Google Ads

GA4

Search Console

SEMrush

Ahrefs

Job description

Head of Digital
Cardiff (Hybrid potential)
40,000 - 60,000 per annum DOE

We're looking for a hands-on, strategic digital marketing specialist to lead our performance marketing efforts across a group of exciting brands. This role is ideal for someone who thrives in both the thinking and the doing - blending high-level digital strategy with the execution and analysis of PPC and SEO campaigns.

This is what you'll be doing:

• Developing and delivering effective PPC and SEO strategies that drive growth across multiple brands.
• Executing and managing day-to-day search marketing campaigns, including keyword research, ad copy creation, bid management, and optimisation.
• Using data-driven insights and analytics to track performance and refine campaign activity.
• Ensure all brands rank highly in search engines, staying on top of industry trends and algorithm changes.
• Use a variety of tools and platforms (e.g., Google Ads, GA4, Search Console, SEMrush, Ahrefs) to optimise performance.
• Report directly to the Board, providing clear insight into performance, opportunities, and ROI.

The skills and experience you'll bring to the team:

• Proven experience in hands-on PPC and SEO - strategy, execution, and analysis.
• Strong understanding of performance metrics, keyword planning, and search engine algorithms.
• Experience working across multiple brands or a portfolio.
• Comfortable working autonomously - this is a standalone role with no direct reports. (Creative work is outsourced to an agency)
• Analytical mindset, confident using data to drive decisions and improve results.
• An interest in sports, media, or advertising would be a big plus.

The excellent benefits you'll receive in return:

• You'll take a key role in shaping digital growth for a portfolio of brands.
• Direct line to senior leadership with real impact and autonomy.
• An environment focused on grassroots execution, not layers of management.
• Opportunity to grow your profile and influence as the digital lead in a dynamic, evolving business.
• Competitive starting salary
• On site parking
• Early finish on a Friday.
• Bonus after 2 years of continuous service.
• Additional annual leave after 5 & 7 years of continuous service.
• Sickness pay scheme.
• Referral scheme bonus

Are you up to the challenge?

If you're ready to take the lead in a fast-paced, innovative environment and make a real impact as an Head of Digital, we'd love to hear from you. Apply today to take the next step in your marketing career.

If you have any further questions then please contact Kim Partridge.
Yolk Recruitment Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Yolk Recruitment Limited is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at YolkRecruitment.