Digital Marketing Executive

JR United Kingdom; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the education sector is seeking a performance-focused Digital Marketing Executive. This role involves running high-converting campaigns across platforms, enhancing online presence, and supporting marketing initiatives. The ideal candidate will have a strong analytical mindset combined with creativity, technical expertise in HubSpot and Google Analytics, and a passion for digital marketing.

Qualifications

• 2–3 years of experience in digital marketing with successful lead gen examples.
• Expertise in HubSpot Marketing Hub essential.

Responsibilities

• Plan and execute paid campaigns across various digital platforms.
• Design and execute email marketing campaigns using HubSpot.
• Execute SEO strategies to improve rankings and visibility.

Skills

Analytical Skills

Creativity

Problem Solving

Education

2–3 years of proven experience in digital marketing

Tools

HubSpot

Google Analytics

Google Ads

Meta Ads

TikTok

Job description

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We are looking for a performance-focused Digital Marketing Executive with a strong background in running high-converting campaigns across platforms, particularly in lead generation, PPC, SEO, and email marketing. You will play a key role in growing our online presence, increasing student recruitment, and supporting broader marketing initiatives.

This is a hands-on, versatile role ideal for someone who is both analytically strong and creatively driven, with technical expertise in tools like HubSpot, Google Analytics, and paid media platforms.

Key Responsibilities:

• Plan, execute, and optimise paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn and other digital platforms with a focus on high CTR and lead generation.
• Maintain and monitor paid media budgets, ensuring efficiency in CPL, CPA, and ROI metrics.
• Set up tracking, monitor performance, and implement data-led optimisations regularly.

2. Email Marketing & Automation

• Design and execute email marketing campaigns using HubSpot, including newsletters, drip campaigns, and lead nurturing flows.
• Segment audiences, manage contact lists, set up automated workflows, and ensure high deliverability and engagement.
• Report on email performance and optimise based on open rates, CTRs, and conversions.

3. HubSpot & CRM Integration

• Act as the go-to person for HubSpot Marketing Hub operations.
• Manage API integrations, landing pages, forms, CTAs, and contact lifecycle stages.
• Troubleshoot any data syncing or technical issues related to CRM and marketing automation.

4. Analytics & Reporting

• Use Google Analytics, HubSpot dashboards, and other platforms to monitor and report on campaign performance.
• Translate data into actionable insights to guide strategy and improve KPIs.
• Maintain accurate reporting on marketing funnel performance, lead attribution, and ROI.

5. SEO & Web Optimization

• Execute both on-page and off-page SEO strategies to improve rankings and increase organic visibility.
• Work with content creators and web developers to ensure SEO best practices are implemented site-wide.

6. Content, Events & Podcasts

• Plan and execute content creation for social media, ensuring alignment with campaign goals.
• Support event promotions (online and on-campus) through digital channels.
• Coordinate podcast planning, promotion, and post-event marketing, including repurposing audio content into social snippets.
• Be an enthusiastic team player with a can-do attitude—always ready to help across different marketing functions when needed.
• Proactively support campaign launches, brainstorms, and creative initiatives with a positive and collaborative mindset.

What We’re Looking For:

• 2–3 years of proven experience in digital marketing, with strong examples of successful lead gen and email campaigns.
• Expertise in HubSpot Marketing Hub is essential—especially email workflows, forms, and segmentation.
• Hands-on experience running Google Ads, Meta Ads, and TikTok campaigns.
• Strong analytical and reporting skills using Google Analytics, HubSpot reporting, and UTM tracking.
• Good understanding of technical marketing, including API connections, tagging, and CRM integration troubleshooting.
• Solid understanding of SEO practices and optimisation strategies.
• Creative mindset for content creation, campaign ideation, and social media storytelling.
• Excellent problem-solving skills, keen eye for detail, and the ability to self-manage tasks.

Bonus Certifications (Preferred, Not Required):

• Experience with tools like Canva, and basic video editing.
• Familiarity with education sector marketing or student recruitment campaigns.