Digital Marketing Executive

JR United Kingdom; Milton Keynes; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the motor manufacturing sector seeks a Digital Marketing / Website Executive to enhance their digital presence. The successful candidate will manage the company's website and CRM, drive digital marketing campaigns, and implement innovative strategies to improve user engagement and experience.

Qualifications

• Minimum of 3 years’ experience in digital marketing or website-focused role.
• Strong understanding of SEO, PPC, website platforms, and CRM systems.

Responsibilities

• Manage and improve the company's website and CRM/database systems.
• Deliver digital campaigns and monitor website analytics.
• Support e-commerce development and oversee online store management.

Skills

Digital Marketing

Website Management

CRM Tools

SEO

PPC

Analytics

Tools

Google Analytics

Job description

Social network you want to login/join with:

col-narrow-left

Client:

CPI Local

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

4

Posted:

31.05.2025

Expiry Date:

15.07.2025

col-wide

Job Description:

Job Title: Digital Marketing / Website Executive

Location: High Wycombe

My client is a world leader in the motor manufacturing industry and renowned for supplying top-tier commercial and residential engines. They cater primarily to the turf care and garden equipment sector, as well as general industrial applications. With a strong commitment to innovation, quality, and customer service, they are seeking a dynamic Website Executive to enhance their digital presence.

The Website Executive will be responsible for the day-to-day management of the company's website and database/CRM systems. Utilising both existing and new technologies, the successful candidate will build new pages and features that maximise the platform's capabilities. Additionally, they will identify and implement innovative ideas aligned with business objectives to enhance user experience and engagement.

Responsibilities:

• Website Management: Maintain, update, and improve the website, ensuring content is accurate, visually engaging, and aligned with brand standards.
• CRM/Database Oversight: Manage and optimise CRM and database systems to support marketing efforts and improve customer journey efficiency.
• Digital Content & Campaigns: Collaborate with the marketing team to plan and deliver digital campaigns, including automated and ad hoc email communications.
• Analytics & Reporting: Use tools like Google Analytics to monitor website traffic, user behavior, and campaign performance. Generate reports and actionable insights for continuous improvement.
• SEO & PPC: Implement SEO strategies to improve organic visibility and manage PPC/social media campaigns for optimal performance and ROI.
• Agency Collaboration: Coordinate with external agencies, provide clear briefs, and ensure execution aligns with business goals and timelines.
• E-commerce Development: Support the launch and management of an online store, overseeing product listings and promotions to drive sales and enhance user experience.

Requirements:

• Minimum of 3 years’ experience in a digital marketing, website, or CRM-focused role within an office-based setting.
• Strong understanding of website platforms, CMS systems, CRM tools, SEO, PPC, and email marketing.
• Proficient in Google Analytics and other web analytics platforms.