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A leading digitally-led retail brand is seeking a Commercial Data Analyst to drive data-informed decisions across various departments. This role involves analyzing sales trends, evaluating marketing ROI, and integrating new data sources to enhance customer understanding. The ideal candidate will have a strong analytical background with expertise in SQL and data visualization tools, contributing directly to the company's digital growth strategy.
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? Commercial Data Analyst
? Up to £80,000
? Hybrid - 4 days/week in South West London (5 days during first 3 months)
A digitally-led retail brand within a well-established retail group is hiring a Commercial Data Analyst to help drive smarter, faster decisions across the business. With a balanced mix of e-commerce and brick-and-mortar, the business is profitable and growing-with ambitious digital growth targets for the year ahead.
As the sole embedded data expert in the brand team, you'll work across Digital, Marketing, Buying, Finance, and Exec stakeholders-responding to ad hoc requests, delivering insightful reporting, and most importantly, using data to proactively influence strategy.
Spot sales trends (e.g. weather-driven demand spikes) and recommend agile trading or campaign decisions
Support new store expansion strategy by analysing customer location, order frequency, and market viability
Evaluate marketing ROI using tools like Fospha and GA; lead incrementality testing across paid channels
Integrate new data sources (e.g. research, attribution, or behavioural data) to enrich customer understanding
? About you:
3+ years in a data analytics or insight role
Strong SQL, experience with BigQuery preferred
Exposure to Python for analysis/modelling
Skilled in data visualisation (Looker, Tableau, Power BI, etc.)
Experience in digital, marketing or customer analytics
E-commerce or retail background a plus
Naturally curious and proactive-you spot trends and ask questions before others do
Tech Stack: BigQuery (SQL), Python, Looker, Fospha, GA, ContentSquare
Interview Process:
Intro chat with Chief Digital Officer
In-person data task with senior stakeholders
Optional meeting with other senior leaders (Marketing, Finance, COO)
This is a fantastic opportunity for a commercially-minded analyst to step into a role where your insights will directly shape digital growth and brand strategy.
Interested or know someone perfect? Apply now or DM for more details.