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A leading global beauty client is seeking an Ecommerce & Digital Director in London. This role focuses on managing ecommerce activities and developing CRM strategies to enhance customer experience and achieve ambitious KPIs. The ideal candidate will have extensive ecommerce experience and strong leadership skills.
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Blu Digital
London, United Kingdom
Other
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Yes
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1694932b6659
3
21.05.2025
05.07.2025
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Ecommerce & Digital Director
London/New York
My leading, global beauty client is currently looking for an Ecommerce & Digital Director to join their team in London due to very exciting changes in the business. This role emphasizes remote work but requires availability to travel to New York.
As the Ecommerce & Digital Director, you will strategically manage all ecommerce activities across brand websites and channels for two brands within the group. Your goal is to deliver a best-in-class customer experience while achieving ambitious KPIs. You will oversee management and optimization of website content and functionality, ensuring a seamless customer journey. Additionally, you will oversee the rollout of an in-store CRM app in collaboration with the digital project manager. Developing CRM strategies for both B2B and B2C segments to drive consumer acquisition, retention, and purchase conversion is also part of your responsibilities. Budget planning and management, including P&L for both brands, are essential, and you will report to the marketing director, managing four direct reports. The role has a strong ecommerce focus, including strategic management of digital marketing channels such as PPC, remarketing, affiliates, email, and SEO.
The ideal candidate must have extensive ecommerce experience with a proven track record of developing and implementing successful ecommerce strategies. Strong analytical skills, the ability to work under tight deadlines across multiple brands and projects, leadership qualities, excellent management and communication skills, and adaptability to change are required. Experience working with customer segmentation and personalization is also necessary. Additionally, experience managing ecommerce operations in the USA or North America is preferred.
To apply for this role, contact Blu Digital Recruitment.