Head of Marketing (UK)

Sportable ltd; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Sportable ltd, a leading sports technology company, seeks a Head of Marketing to create and execute global marketing plans. This role focuses on driving brand awareness and commercial activities, requiring extensive experience in marketing, particularly within the sports industry. The ideal candidate will lead various marketing initiatives while managing a dynamic team.

Benefits

Cycle to work scheme

Cake on your birthday

Perkbox after completing your probation

Perkbox Medical

Occupational sick leave

£400/year for training

Team Socials

Free fruits and Snacks in the office

Tax-Free Nursery Benefit after completing your probation

Qualifications

• 8+ years of experience in marketing roles, with at least 3+ years in a senior leadership position.
• Deep experience in sports wearables and/or sports data.
• Proven success in developing and executing global marketing strategies.

Responsibilities

• Build and execute Sportable's global marketing strategy.
• Develop brand positioning to elevate leadership in sports technology.
• Lead and grow the marketing team across all key areas.

Skills

Brand-building expertise

Digital marketing

Project management

Strong problem-solving skills

Communication

Job description

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Sportable is a leading sports technology company on a mission to solve the hardest problems in elite sports using cutting-edge technology.

Sportable's portable Local Positioning System (LPS) tracking technology, featuring the revolutionary Smart Ball, provides turnkey solutions that unlock advanced metrics and real-time analytics, immersive storytelling, enhanced fan engagement, and revenue growth for teams, leagues, broadcasters, technology and data partners.

Customers include Arsenal, Athletico Madrid, Indianapolis Colts and Nike.

Salary and location

The role is primarily office based (4 days a week).

Overview

The Head of Marketing is responsible for creating and executing comprehensive global marketing plans to build the Sportable brand, increase supporter engagement and drive commercial activities.

This position has a specific focus on digital platform marketing and is intended to lead the direction of the brand across any both B2B and B2B2C initiatives.

The ideal candidate can handle multiple projects at one time while ensuring overall objectives are being met, whilst driving initiatives across various groups within the organisation.

Required skills / experience
• 8+ years of experience in marketing roles, with at least 3+ years in a senior leadership position(s).
• Deep experience in the sports wearables and/or the sports data sub-verticals.
• Understands the mindset of elite teams, (inter)national leagues and broadcasters.
• Proven success in developing and executing global marketing strategies.
• Strong brand-building expertise with a focus on technology-driven products.
• Experience leading B2B and B2B2C marketing initiatives.
• Familiarity with product marketing, content strategy, digital campaigns and events.
• Ability to work in fast-moving, entrepreneurial environments.

Responsibilities
• Build and execute Sportable's global marketing strategy to drive brand awareness, customer acquisition and revenue growth.
• Develop Sportable's brand positioning to elevate its leadership in sports technology.
• Own and manage specific marketing projects from strategy through tactical execution, including reporting and analysis.
• Work with current and potential commercial partners and internal partner activation teams to develop and manage meaningful activation programs.
• Partner with sports business and sports tech media outlets to identify integration opportunities and drive commercial awareness of the brand.
• Work closely with the sales and partnerships teams to support lead generation and conversion.
• Lead and grow the marketing team across all key areas: digital, content, communications, events and product marketing.
• Manage relationships with PR agencies, creative partners and contractors.
• Oversee marketing budgets and deliver measurable outcomes.
• Develop go-to-market strategies for new product launches.
• Craft high-impact storytelling across channels to engage fans, leagues, teams and broadcasters.

Personal qualities
• Passionate about sport and technology.
• Entrepreneurial self-starter with a bias for action.
• Proven ability to develop, manage and assess breakthrough marketing activations across both physical and digital landscapes.
• Dynamic, adaptable and open to new ways of working.
• Resilient and comfortable in high-growth, rapidly changing environments.
• Creative thinker with strong problem-solving skills.
• Highly articulate communicator who can operate at both strategic and tactical levels.
• Fosters a collaborative approach across the department and organisation.

Reporting directly to
• CEO/COO

Working closely with
• CEO
• COO
• CPO
• Sales teams
• Engineering teams

Perks
• Cycle to work scheme
• Cake on your birthday
• Perkbox after completing your probation
• Perkbox Medical
• Occupational sick leave
• £400/ year for training
• Team Socials
• Free fruits and Snacks in the office
• Tax-Free Nursery Benefit after completing your probation

Diversity statement

Sportable is a committed equal opportunities employer; we welcome applications from disabled candidates and those form minority ethnic backgrounds.