Marketing Manager

TechPoint; Basingstoke; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading company in Basingstoke seeks a Marketing Manager to drive brand promotion and business growth. The role involves managing marketing campaigns, developing strategies, and producing innovative marketing collateral. Candidates should have strong digital marketing skills and experience in a fast-growing business.

Benefits

25 days holiday

Your birthday as an additional day off

Private Healthcare

Health cash plan

Company sick pay

Bonus Scheme

Life insurance of 4 x your annual salary

Up to 5% employers pension contribution

Option to buy up to 5 days of holiday

Enhanced Parental leave pay

Cycle to work scheme

Free parking

Qualifications

• Experience in a leading marketing role.
• Ability to produce high-quality marketing collateral.
• Experience managing marketing campaigns.

Responsibilities

• Drive brand promotion and business growth.
• Develop and implement marketing strategies.
• Manage external marketing consultancies.

Skills

Digital Marketing

Communication

Brand Development

Relationship Building

Innovation

Education

Undergraduate or Postgraduate Degree in Marketing

Job description

Location: Basingstoke/ Hybrid

Reports To: VP Group Sales & Marketing

Salary: £45,000- 50,000 plus bonus

About us

TechPoint is a people centered organisation, it is important to us that you not only have the skills and experience to fulfill the position, but you also possess the same core values as us. We are looking for people who can make a difference, add value, have an input and enjoy their work. This approach to recruitment makes TechPoint a unique team to be a part of– and we hope you can join us!

At TechPoint we provide industry leading products, solutions and services. TechPoint comprises 3 value streams: Supply Chain Solutions, Manufacturing Solutions and Specialist Components – our five 'Centres of Excellence' across South and East of Anglia.

The Role

The role of a Marketing Manager at TechPoint is crucial for driving our brand promotion, business growth. You’ll driving marketing campaigns and producing innovative marketing collateral. The role will focus on the management and development of the brand, digital, design, events, collateral for tenders, internal & external communications, PR releases and overall image of our company.

About you

• Experience of working within a leading marketing role
• Experience of a fast-growing business
• Deep understanding of effective digital marketing
• Experience of managing external digital and marketing consultancies
• Evidence of creating innovative marketing collateral
• Experience of regularly managing marketing campaigns
• Ability to produce to a deadline maintaining high standards of production and quality
• Outstanding written and verbal communication skills
• Ability to build and maintain successful relationships with key departments, clients and other external stakeholders
• Undergraduate or Postgraduate Degree within a marketing discipline and/or other creative discipline
• Knowledge of electronics manufacturing
• Brand development experience in multi-site organisations
• Experience developing successful digital marketing campaigns
• Clean driving license with the ability to travel to TechPoint sites when required

Responsibilities

Working closely with the Leadership Team, Sales Team and the centres of excellence Managing Directors, the role will include:

• Assist sales team in developing tendering proposals for significant opportunities that stand out from the crowd. Support sales meetings, sales reviews and support opportunities that require marketing collateral in order to successfully execute proposals.
• New acquisitions brand development and implementation into TechPoint Group.
• Development of a marketing strategy, implementation and review on a regular basis. Part of the strategy will continue to attract prospective clients.
• Supporting TechPoint Group with marketing collateral which supports the specific goals of the market sectors coordinated with the overall marketing strategy.
• Plan and develop marketing campaigns to respond to the marketing strategy. Plans should tie in with the SEO and digital marketing development.
• Lead the on-going development and updating of the website and SEO, including the management of the external consultancies providing the SEO and website service. Ensuring that the business is achieving value for money and that the SEO and website campaigns are monitored for effectiveness and that the business is continuing to grow the digital footprint.
• Monitor and create methods to measure the success of campaigns and collateral.
• Commission and manage the external Creative Marketing Partners – ensuring that the business is achieving good value for money, that the consultancy is innovating on each piece of collateral, that strategy aligns with the business timelines and marketing plans.
• Demonstrate innovation - ensuring marketing collateral can be used across TechPoint Group to promote the company, from client presentations to trade stands to digital media to site appearance.
• Continued analysis of competitor performance and position – reporting changes & analysis to the leadership team.
• Regular reporting on key metrics that assess the effectiveness of the marketing strategy and delivery.
• Advertising, planning and relationship building with the media.
• Managing corporate events, exhibitions, PR releases, interviews, blogs, etc..
• Reviewing and improving internal company spaces to reflect TechPoint brand - offices and factories as a pallet to convey marketing messaging and promote TechPoint brand across the Group.
• Organising and representing TechPoint Group at exhibitions, seminars and networking events.
• Manage client and market research projects.
• Internal marketing – knowledge sharing and support in connection with internal initiatives to support staff engagement (such as the staff newsletter, staff presentations and events).
• Providing monthly marketing updates for inclusion in the board pack.
• Ability to regularly benchmark marketing collateral with external collateral – looking for new ideas and creative solutions.
• Be able to produce to a deadline, with high standards of production and quality.

What we can offer you

• 25 days holiday
• Your birthday as an additional day off
• Private Healthcare
• Health cash plan
• Company sick pay
• Bonus Scheme
• Life insurance of 4 x your annual salary
• Up to 5% employers pension contribution
• Option to buy up to 5 days of holiday
• Enhanced Parental leave pay
• Cycle to work scheme
• Free parking

Equal Opportunities for all

TechPoint Group is an equal opportunity employer, committed to providing equal opportunities to all individuals, regardless of race, colour, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable laws. We value diversity and inclusion in our workforce and encourage all qualified candidates to apply.