Digital Marketing Specialist - On Site

Course; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in London is seeking a Digital Marketing Specialist to enhance their marketing efforts. The ideal candidate will manage campaigns across various platforms, create engaging content, and analyze performance metrics. This role requires a blend of creativity and analytical skills, along with a strong understanding of digital marketing trends. Applicants should have a degree in a related field and relevant experience, particularly in agency settings. Join a dynamic team and contribute to innovative marketing strategies!

Qualifications

• 2 years marketing experience, agency experience preferred.
• Google Ads Certification required.

Responsibilities

• Assist with development and optimization of campaigns across Google Ads and social media.
• Create engaging content and analyze campaign data.

Skills

Analytical Skills

Creativity

Communication

Problem Solving

Education

University or College Degree or Diploma

Tools

Google Ads

MailChimp

WordPress

Google Analytics

Microsoft Office

Job description

We have an immediate opening for a Digital Marketing Specialist to join our growing team in London, Ontario. As a key member of the Marketing Team you will assist with day-to-day marketing tasks, coordinate email marketing campaigns, develop content and suggest creative ways to attract more customers while being brand focused. All applicants must include a portfolio of their work with their application.

KEY RESPONSIBILITIES:

• Assisting with the development, implementation and optimization of campaigns across Google Ads (Search, Display, You Tube) and social media (Facebook, Instagram, LinkedIn).
• Create engaging written, graphic and video content, provide analytical reporting of campaigns to stakeholders
• Publish email marketing campaigns including scheduling, testing, and reporting
• Research audience preferences and discover current trends, competitive analysis, website profiling, and search engine keyword analysis
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Analyze campaign data and create reports considering performance trends and data anomalies, while identifying opportunities for optimization
• Stay up to date with current trends and changes to all social platforms and provide recommendations
• Execute & monitor campaigns closely to ensure daily spends align with budget
• Collaborate with the marketing team to develop strategies and campaigns

QUALIFICATIONS:

• University or College Degree or Diploma in a related field
• 2 years marketing experience (agency experience preferred)
• Google Ads Certification, ability to independently run Google Ads
• Excellent understanding and execution of paid social media platforms
• In-depth knowledge of SEO and Google Analytics, experience with MailChimp & WordPress
• Strong experience working with SEO and Google Analytics, advanced problem-solving skills
• Detail oriented, ability to take initiative and manage time effectively
• Drivers license with the ability to drive to other office locations occassionally
• Enthusiastic and team oriented with the ability to work independently as well
• Advanced Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)