Product Marketing Manager

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic Product Marketing Manager to enhance their product suite. In this exciting role, you will develop impactful go-to-market strategies and craft tailored value propositions to drive market penetration and customer engagement. You'll collaborate with product, sales, and marketing teams to position the company as a leader in the investment industry. With a focus on innovation and connectivity, this role offers a unique opportunity to make a significant impact in a fast-paced environment while enjoying a flexible work culture that supports personal and professional growth.

Benefits

25 days of annual leave

Enhanced parental leave

Pension scheme

Sponsored learning and development

Comprehensive health coverage

Discounted gym memberships

Bike to Work scheme

Eye care and flu jab services

Qualifications

• Proven product marketing experience in wealth management or fintech.
• Strong understanding of Asset and Wealth Management ecosystems.

Responsibilities

• Develop and execute go-to-market plans for products and features.
• Create compelling value propositions for Wealth Managers and Financial Advisers.

Skills

Product Marketing Experience

Understanding of Asset and Wealth Management

Go-to-Market Strategy for B2B Products

Storytelling and Communication Skills

Market Research and Segmentation

Job description

Join FE fundinfo as a Product Marketing Manager!

FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!

As a Product Marketing Manager, you’ll drive the success of FE fundinfo’s product suite by developing impactful go-to-market strategies, crafting tailored value propositions, and aligning product, sales, and marketing efforts for our Wealth Management and Financial Adviser space. You’ll play a key role in boosting market penetration, increasing customer engagement, and positioning FE fundinfo as a leader within the investment industry.

Your key responsibilities as a Product Marketing Manager will include:

1. Developing and executing go-to-market plans and product adoption for products and features in collaboration with Product, Sales, and Demand teams.
2. Creating compelling value propositions that resonate with key customer segments such as Wealth Managers and Financial Advisers.
3. Conducting market research and competitor analysis to inform strategy.
4. Building customer personas and segment-specific messaging.
5. Monitoring campaign performance, optimizing initiatives, and tracking KPIs.

You will need the following experience and skills to join us as a Product Marketing Manager:

1. You must have proven product marketing experience in wealth management, financial advice, financial services, or fintech.
2. You will have a strong understanding of Asset and Wealth Management ecosystems.
3. You should have experience in go-to-market strategy for B2B products.
4. You must possess exceptional storytelling and communication skills.
5. You will have proficiency in market research, segmentation, and performance reporting.

At FE fundinfo, we value Trust, Connectivity, and Innovation. We offer a dynamic work environment with flexible hours, hybrid work options, and opportunities for learning and development. Our team enjoys social events, team activities, and the chance to participate in charity initiatives.

Benefits:

1. 25 days of annual leave with the option to buy an extra 5 days each year.
2. Benefit from enhanced paternity, maternity, and shared parental leave.
3. Secure your future with our pension scheme.
4. Advance your career with sponsored learning and development, including formal qualifications.
5. Comprehensive health coverage to keep you and your family protected.
6. Stay fit with discounted gym memberships.
7. Take advantage of the Bike to Work scheme for eco-friendly commuting.
8. Keep your eyes sharp with eye care and flu jab services.