Marketing Campaign Manager - 12-month FTC

Nationwide Building Society; Swindon; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Campaign Manager for a 12-month fixed term contract. This role involves leading a cross-functional team to create and deliver engaging marketing campaigns across various channels. The ideal candidate will possess strong leadership and communication skills, with a passion for creative development and direct marketing. You'll have the opportunity to drive customer engagement and optimize campaigns, all while working in a hybrid environment that values flexibility and collaboration. Join a company that prioritizes customer needs and fosters a supportive workplace culture.

Benefits

Personal pension with employer contribution

Paid volunteering days

Life assurance

Salary sacrifice benefits

Health and wellness options

Performance-related bonus

Training and development opportunities

25 days holiday, pro rata

Qualifications

• Experience in direct marketing across email, mail, and digital channels.
• Strong leadership skills to manage and mentor a content team.

Responsibilities

• Define content strategy and manage the content team for campaign delivery.
• Ensure campaigns are on brand, on time, and within budget.

Skills

Campaign Management

Creative Development

Stakeholder Management

Direct Marketing

Team Leadership

Communication Skills

Planning and Organization

Education

Bachelor's Degree in Marketing or related field

Job description

We have an opportunity for a 12-month fixed term contract sitting in our Customer Moments Brand Engagement Marketing Squad, within the broader Personalisation and Performance Marketing team. Working in a squad, you’ll find yourself part of a cross functional team, consisting of all the essential skills and resources required to develop and deliver highly personalised, creative and engaging stand alone and high profile integrated campaigns.

As a Marketing Campaign Manager you will be responsible for defining the content strategy, goals and standards for communications and assets produced by the squad. Working across our owned channels - email, mail and digital prompts, you’ll lead the content team that deliver the end-to-end process, from the initial briefing through to go-live. You’ll ensure all campaigns are delivered on time and to budget. With a clear focus on driving customer and brand outcomes.

For this role you’ll need to have experience in creative development and campaign delivery, across direct marketing channels, strong leadership and management skills - being able to lead teams to provide direction and clarity on what’s needed and support through delivery. It will require strong collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive, using your initiative to spot opportunities to optimise creative to drive customer engagement.

If you have agency or client-side experience in direct marketing, are passionate and creative, with strong campaign management skills, then we want to hear from you.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at our Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You will be responsible for defining the content strategy, goals and standards for assets produced by the squad to achieve our customer & brand outcomes. Managing the content team within the squad to provide direction and clarity on what’s needed from a creative perspective, providing support and mentoring through delivery.

You will have line management responsibility for the content team within the squad, setting goals and having active performance conversations to ensure a high performing team.

You will understand customer insight and collate campaign performance data for review and understand how campaigns are performing against key squad objectives. Providing learnings and insight for future optimisation, to improve campaigns and customer experience . Actively driving a test and learn strategy.

You will be responsible for ensuring all campaigns delivered by the squad are on brand, on time and within budget. You will be responsible for the quality control of the assets produced, and for ensuring all assets meet all regulatory requirements, managing these assets through all relevant local controls.

Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships and ensure alignment on goals and outcomes.

You will work closely with the Creative Centre of Excellence team to ensure we are delivering best in class creative and support with identifying opportunities to enhance skills and knowledge.

About You

As a minimum requirement, you'll have/be:

• Experience working within a direct marketing environment, across email, mail and digital channels, creating engaging communications/campaigns that capture an audience and drive direct response.
• Experience in leading, mentoring and developing a high performing team to deliver truly personalised customer centric campaigns.
• A good influencer, confident at both writing and presenting your point of view to stakeholders, up to and including Exec level.
• Excellent planning and organisational skills and ability to manage multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
• Experience of managing external agencies and print houses.
• Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
• Be a self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team.
  
  

Role

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
  
  

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Wellhub – Access to a range of free and paid options for health and wellness
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career
• 25 days holiday, pro rata
  
  

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Please note that should you be successful in securing this role the job title on our internal systems will be Marketing & Corporate Affairs Manager.