PH Western Europe Professional Marketing Manager

Philips; Farnborough; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading health technology company seeks a Western Europe Professional Marketing Manager to enhance the Philips Sonicare brand among dental professionals. The role involves strategic development, budget management, and collaboration with marketing teams across Europe, requiring strong leadership and communication skills.

Qualifications

• 10+ years of experience in regional/local Dental Professional marketing.
• Experience leading cross-functional teams in complex organizations.

Responsibilities

• Develop and implement the Western Europe OHC Professional Strategy.
• Manage the AnP professional marketing budget.
• Coordinate with Zone Professional Marketing teams on annual activity plans.

Skills

Leadership

Communication

Influencing Skills

Business Acumen

Job description

Job Title

PH Western Europe Professional Marketing Manager

Job Description

Your Challenge: This role is part of the WE OHC Professional team. The Professional team plays a crucial role within the OHC community and is responsible for developing Sonicare as the most recommended power toothbrush among dental professionals.

This position can be based in the Netherlands or elsewhere in the Western Europe Market.

Your role:

1. Develop and implement the Western Europe OHC Professional Strategy in collaboration with the Business Group to promote professional recommendation of the Philips Sonicare brand (MOR) and Zoom Sales.
2. Manage the AnP professional marketing budget.
3. Ensure professional marketing is integrated into the overall OHC strategy, aligning E2E brand and marketing approaches between local consumer and professional campaigns.
4. Coordinate with Zone Professional Marketing teams on their annual activity plans derived from the WEM Professional Strategy, monitor progress on plans & KPIs, and provide guidance to ensure successful execution to drive MOR.
5. Encourage experimentation in select Zones to increase MOR, scale successful initiatives within WEM, and share learnings from less successful efforts.
6. Organize participation in professional WE events and congresses to engage with the target audience.
7. Build and maintain a relevant network of Key Opinion Leaders (KOLs) in WE, and expand the WEU KOL advisory board.
8. Set guidelines and KPIs for local KOL activities to enhance brand equity, awareness, and promotion among professionals.
9. Execute partnerships with relevant European associations, acting as the spokesperson to their boards, and collaborate with local Professional Relations Managers.
10. Manage online training tools, develop and localize training content for online Continuing Education (CE) sessions such as webinars.
11. Localize global claims and content for L&L and PR content along the Product Development Journey (PDJ) to ensure local relevance, identify content gaps, and coordinate with Business Units on content roadmap and WEM relevance.
12. Contribute to the Business clinical roadmap to ensure local relevance, support publication of relevant studies, and co-create professional education tools for internal teams and external training, incorporating latest clinical evidence and new product introductions (NPIs).
13. Create a European dental and hygiene guideline for students to promote brand awareness and preference among future professionals; local markets are responsible for execution.
14. Define the European professional product portfolio collaboratively with Business Category teams, in partnership with European Business Marketing Managers (BMMs).

You're the right fit if:

• 10+ years of experience in regional/local Dental Professional marketing.
• Experience leading cross-functional teams in complex organizations.
• Strong business acumen and commitment to excellence in execution.
• Excellent leadership, communication, influencing skills, and natural authority.
• Leadership and enterprise mindset to guide others across the E2E organization.
• Ability to inspire, develop talent, and foster a positive company culture.

How We Work Together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company built around the belief that every human matters. We are committed to providing access to quality healthcare worldwide. Join us to do work that makes a difference in people's lives.

• Learn more about our business.
• Discover our rich history.
• Understand our purpose.

If you're interested and possess many of the qualifications but not all, we encourage you to apply. You may still be the right candidate for this or other roles at Philips. Learn more about our diversity and inclusion initiatives.