Brand Promoter

JR United Kingdom; London; On-site; GBP 80,000 - 100,000; Part time

Job summary

A leading drinks consultancy is hiring Brand Promoters for St-Germain to drive brand awareness in London bars during the summer of 2025. Ideal candidates will have bar experience, a strong trade network, and a passion for the brand, working part-time on a freelance basis.

Qualifications

• At least 2 years of bar experience.
• Confident, reliable, and approachable.
• Able to communicate the brand’s story clearly.

Responsibilities

• Drive brand awareness and engagement through tastings and events.
• Support key accounts to increase visibility and drive sales.
• Track key metrics and provide feedback on competitor activity.

Skills

Strong trade network

Genuine enthusiasm for the brand

Strong communicator

Job description

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We’re hiring: Brand Promoters for St-Germain (May–Sept 2025)

We have a fantastic opportunity for five people to representSt-Germainover a 5-month period. As a Brand Promoter, you’ll help drive awareness of the brand and theSt-Germain Hugo Spritzin bars and terraces across London this spring and summer.

The Activation

• Contract:5-month freelance/short-term (May–Sept 2025)
• Part-time: 10–20 hours/week, can run alongside current bar roles
• Rate:£120 per training (up to 4 hours per session)

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Objectives

• Build awareness and interest in St-Germain, especially theHugo Spritz
• Educate consumers on how to enjoy the product with confidence and intention
• Expand visibility and encourage trial through tastings and events
• Help bars become advocates for the brand through real engagement

Profile

• Part-time, short-term contract, ideal for those working in the drinks trade
• At least2 years of bar experience
• Strong trade network and genuine enthusiasm for the brand
• Confident, reliable, and approachable
• Social media presence is a plus
• Able to communicate the brand’s story clearly to both staff and consumers

Key Mission

1) Support & Inspire

• Support key accounts to increase visibility and drive sales
• Deliver tastings and events — targeting approx.50,000 samplesover the campaign
• Keep St-Germain top of mind through local engagement and presence

2) Build Relationships

• Work closely with Sales and Marketing teams
• Coordinate with venues, order materials, and follow up after events

3) Educate & Influence

• Share the St-Germain story: its history, production, and key serves
• Help venue staff feel confident recommending and serving St-Germain

4) Reporting

• Track key metrics (samples served, sales uplift, staff trainings)
• Provide feedback on competitor activity
• Submit event reports and expenses as needed

What we aim to achieve in session:

• Mini Spritz Samples: Aim for ~100 per session
• Spritz Sales: Target of 20 incremental Hugo Spritz serves per activation
• Trainings: Organise staff sessions in collaboration with Sales team
• Account Sales Tracking: Measure sales before and after activations

Critical Experience

• Self-motivated and organised
• Comfortable working independently
• Strong communicator and relationship builder
• Passionate about drinks and hospitality
• Laptop with internet access required

About Us

Heads, Hearts and Tailsis one of the UK’s leading drinks and events consultancies. We’ve been working with major alcohol brands since 2012 and are respected throughout the industry for high-quality, creative activations.

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Created on 23/05/2025 by JR United Kingdom