Marketing Communications Manager

HID; Cardiff; On-site; GBP 50,000 - 70,000; Full time

Job summary

HID is seeking a Marketing Communications Manager in Cardiff to develop and execute marketing strategies across Europe. This role involves planning integrated campaigns, managing budgets, and collaborating with global teams to enhance brand engagement and demand generation. Ideal candidates will have extensive B2B marketing experience and strong analytical skills, with a focus on driving results in a fast-paced environment.

Benefits

Competitive salary and rewards package

Vibrant, welcoming & inclusive culture

Extensive career development opportunities

Qualifications

• Minimum 7 years of B2B marketing communications experience.
• Industry experience in IT/security or SaaS preferred.
• Fluent in English; additional European languages are an asset.

Responsibilities

• Develop and execute regional marketing strategies.
• Plan and execute integrated marketing campaigns.
• Manage marketing budget allocation and reporting.

Skills

Analytical skills

Strategic planning

Organizational skills

Communication skills

Interpersonal skills

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Marketo

Salesforce

Tableau

Google Analytics

Job description

An Amazing Career Opportunity for a Marketing Communications Manager !!

Location: Cardiff, UK

Job ID: 38298

As our Marketing Communications Manager for Europe, you will take ownership of developing and executing regional marketing strategies that drive growth across key European markets.

This is an exciting opportunity for a proactive marketer who enjoys rolling up their sleeves and delivering real results — from strategic campaign planning to hands-on execution across the full marketing mix.

You will shape how our brand connects with diverse European audiences, ensuring messaging is locally relevant and delivered to market through coordinated, multi-channel activity — spanning digital, content, events, and PR.

In this role, you’ll be responsible for planning and executing integrated marketing campaigns, managing and allocating budgets, defining buyer personas, and setting program goals and success measures.

Working closely with global marketing, regional sales, centralized teams (brand, events, demand gen, marketing ops), and external agencies, you will co-design marketing activities that generate demand, accelerate pipeline, and strengthen brand engagement.

This is a fast-paced, varied role suited to a self-starter with strong B2B marketing communications experience, a digital-first mindset, and confidence in working collaboratively across functions to achieve shared goals.

If this sounds like you, we’d love to hear from you!

Who are we?

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo

Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions.

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.

As our Marketing Communications Manager, you’ll support HID’s success by:

• Build and execute annual and quarterly marketing plans and campaigns within the corporate framework, aligning with global marketing plans, sales goals, digital transformation initiatives, and annual budgets.
• Develop and execute measurable country/region demand creation programs that drive leads and revenue through direct and indirect sales teams.
• Collaborate with global, regional, and central resources in the strategic development and deployment of campaigns, PR, social media, content, events, value proposition messaging, and web/digital marketing programs.
• Own the execution of demand generation, lead nurturing, and brand awareness activities across the region, with clear goals and KPIs.
• Identify enablement gaps through ongoing analysis and business review sessions with key stakeholders; take accountability for creating, maintaining, and improving the readiness and marketing enablement process.
• Localize and customize content for new product introduction deliverables based on developed positioning and messaging.
• Manage marketing budget allocation and reporting for European campaigns.
  
  

What we will love about your background:

• Strong analytical, strategic planning, and organizational skills.
• Proven ability to manage and execute multiple concurrent marketing campaigns.
• Exceptional writing, communication, and interpersonal skills.
• Expertise in marketing automation tools (e.g., Marketo), CRM (Salesforce), and analytics platforms (e.g., Tableau, Google Analytics).
• Experience managing agencies, contractors, and cross-functional internal teams.
• Demonstrated ability to work in a fast-paced environment and adapt to shifting priorities.
  
  

Your Experience and Education include:

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Minimum 7 years of B2B marketing communications, demand generation, or integrated marketing experience in European markets.
• Industry experience in IT/security, SaaS, or similar high-tech sectors preferred.
• Proven experience working with Sales to meet or exceed pipeline and revenue targets.
• Fluent in English, both written and spoken. Additional European languages are an asset.
  
  

What we can offer you:

• Competitive salary and rewards package.
• Competitive benefits and annual leave offering, allowing for work-life balance.
• A vibrant, welcoming & inclusive culture.
• Extensive career development opportunities and resources to maximize your potential.
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds.
  
  

Why apply?

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.
  
  

We make it easier for people to get where they want to go!

On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.

When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.