Senior Digital Marketing Executive (Acquisition)

www.grapevinejobs.co.uk - Jobboard; London, West Yorkshire; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading football club is seeking a Senior Digital Marketing Executive to enhance supporter acquisition and engagement through innovative marketing strategies. This role involves managing campaigns across various digital platforms, analyzing performance metrics, and collaborating with teams to drive app growth. Join a passionate team committed to community and excellence.

Benefits

Reward and recognition schemes

Generous holiday allowance

Learning and development programs

Flexible hybrid working

Priority access to match tickets

Health and wellbeing benefits

Employee Assistance Programme

Partner discounts

Qualifications

• Experience in digital demand generation or similar roles focused on mobile app acquisition.
• Strong understanding of app-first digital marketing tactics.

Responsibilities

• Develop and execute strategies to drive app downloads through acquisition channels.
• Manage paid campaigns on Google, Meta, and others.
• Analyze data and deliver insights to improve campaigns.

Skills

Digital Demand Generation

Customer Acquisition

Data Analysis

Communication

Creativity

Job description

Senior Digital Marketing Executive (Acquisition)

An excellent opportunity to play a crucial role in determining how we attract supporters into our digital ecosystem, retain them, and drive in-app transactions.

The Role

We are looking for a Senior Digital Marketing Executive (Acquisition) responsible for the overarching marketing strategy of our app. You will define how we bring supporters into our ecosystem, retain them, and increase in-app transactions.

Who we are

We are one of the most famous clubs in world football, with a rich heritage and history of success. Read more about our history.

We are passionate about our local community and offer diverse opportunities and career paths. Our purpose is to act for a winning team, culture, and community by being courageous, championing our community and each other, and doing the right thing.

Your day-to-day

1. Attract new supporters to our digital ecosystem by developing and executing strategies to drive app downloads through high-impact acquisition channels.
2. Create compelling campaigns across email, social media, content marketing, and programmatic channels, including managing paid campaigns on Google, Meta, and others.
3. Provide performance analysis and reporting by tracking KPIs, analyzing data, and delivering insights to improve campaigns.
4. Partner with colleagues across the club, including Paid Media and Data & Insights teams, to design full-funnel paid media plans and conduct audience analysis.
5. Oversee App Store Optimisation (ASO) to maximise visibility and conversion rates on Apple and Google Play stores.
6. Collaborate with the Commercial team to plan app exclusives that support acquisition efforts.
7. Align acquisition and retention campaigns to ensure cohesive supporter engagement and revenue growth.
8. Develop tailored plans for different supporter segments, leveraging insights to enhance personalisation and relevancy for UK and US audiences.
9. Support Product Development and Design teams by driving growth through innovation and improving user journeys.
10. Manage project budgets to maximise ROI through strategic spending.

What we are looking for

• Experience in digital demand generation, customer acquisition, or similar roles with a focus on mobile app acquisition.
• Strong understanding of app-first digital marketing tactics, including ASO, email, social media, and content marketing.
• Data-driven mindset with the ability to analyze data and generate insights.
• Experience working with paid media teams or agencies.
• Creative thinker with excellent communication skills.
• Adaptability to operate effectively in a fast-paced, dynamic environment.

Why choose us

At Arsenal, we promote trust and belonging. Benefits include:

• Reward and recognition schemes
• Generous holiday allowance
• Learning and development programs
• Flexible hybrid working
• Priority access to match tickets
• Health and wellbeing benefits
• Employee Assistance Programme
• Partner discounts

Arsenal for Everyone

We are committed to promoting equality, diversity, and inclusion, fostering a sense of belonging for all connected to the club.

Next Step: Please click here to see this role on our website and apply.