Copywriter

TN United Kingdom; Fleet; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the UK is seeking a versatile Copywriter to develop B2B content that enhances brand awareness and drives leads. This hybrid role involves crafting engaging copy for various channels, collaborating with teams, and using data to tell compelling stories. Ideal candidates will have strong storytelling abilities and experience in a fast-paced environment.

Benefits

Additional day off for your birthday

Life Assurance

Medicash healthcare cashback plan

Discounts on gym memberships

Employee Assistance Program

Pension contribution up to 7%

Ongoing training and development

LinkedIn Learning access

Qualifications

• Proven experience writing for B2B audiences.
• Ability to craft content that aligns with brand voice.

Responsibilities

• Write effective copy for lead generation campaigns.
• Create compelling longer form content for brand building.
• Translate data insights into engaging stories.

Skills

Storytelling

Time Management

Attention to Detail

Collaboration

Creativity

Job description

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At CV-Library, we have a simple vision: to help the world to work and we are looking for exceptional and talented people to help us realise this vision in both UK and overseas markets.

We are in a period of accelerated growth, following a year of key strategic acquisitions and significant investment across all parts of the business from Tech and Data to People and HR, there’s never been a more exciting time to join us or a better place to grow your career!

Here at CV-Library, we value our employees and are committed to offering the best…

• Additional day off for your birthday
• Life Assurance – up to 3 times your annual salary
• Medicash healthcare cashback plan – includes dental, physio, osteopathy, complementary and alternative therapies such as reflexology
• Discounts as part of Medicash, gym memberships, shopping, entertainment etc.
• Eyecare and flu vouchers
• Employee Assistance Program and Mental Health First Aiders
• Pension contribution up to 7%
• Ongoing training and development – face to face training sessions available throughout the year
• LinkedIn Learning – over 5,000 free courses to choose from
• Long Service Awards

The Role

Hours: Monday-Friday, 9:00-17:30
Location: Fleet, Hampshire
Working Pattern: Hybrid – 3 days a week on site

We’re looking for a versatile and driven Copywriter with a flair for email marketing and high-converting campaign copy. This role is pivotal in developing B2B content that boosts brand awareness and ultimately drives leads from recruiters for both CV-Library and Resume-Library.

The majority of your work will focus on crafting head-turning content for email campaigns, digital ads, web pages, sales materials, direct mail, LinkedIn, above-the-line (ATL) campaigns, and even collateral. You’ll also play a key role in using data to tell compelling stories – particularly for content like e-books and thought leadership.

Additionally, you’ll support B2C initiatives aimed at job seekers, including mobile app messaging, consumer-facing emails and advertising campaigns.

You’ll be working within a small, experienced team of copywriters and reporting to the Senior Marketing Manager. This is a great opportunity to create high-impact content across multiple channels and see tangible results from your work.

You’ll also collaborate with colleagues across design, events, performance and email marketing teams – so being a strong communicator is key. Additionally, you’ll work closely with stakeholders in the Sales and Product teams to gather insights and feedback, ensuring all content aligns with both strategic goals and operational needs.

Responsibilities:

• Write punchy, effective copy for lead generation campaigns that cuts through the noise and delivers best-in-class open rates and CTRs
• Create high quality, compelling longer form content that supports lead generation and brand building, tailored to different stages of the marketing funnel
• Collaborate with design and marketing colleagues to produce visually engaging and effective campaigns
• Support the development and evolution of our tone of voice to ensure consistency and creativity across all touchpoints
• Work across a wide range of formats – from short-form digital ads, LinkedIn updates, landing pages, web copy, sales presentations, ATL campaigns, email copy and in-depth thought leadership content
• Support with B2C copywriting including mobile app messaging and customer lifecycle emails
• Translate data insights into engaging stories for e-books and long-form content
• Meet tight deadlines and juggle multiple projects with strong attention to detail

What we’re looking for

• Proven experience writing for B2B audiences across a variety of formats
• Ability to craft both short and long-term content that aligns with brand voice and engages the target audience to drive leads
• Strong storytelling abilities, particularly when interpreting and presenting data
• Excellent time management and organisation skills
• Exceptional attention to detail
• Comfortable working in a fast-paced environment with tight deadlines
• Experience working collaboratively across departments
• Confident in developing bold, creative ideas that help a brand stand out in a competitive market
• Curiosity and a passion for improving performance
• Familiarity with writing content for American audience is a strong plus

We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.

Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application.