Direct Response Copywriter (Remote in the UK)

PetLab Co.; London; Remote; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the DTC pet supplement market is seeking a Direct Response Copywriter to drive revenue and optimize campaigns. The role involves collaboration across teams to create impactful ad copy and analyze performance data, all while enjoying flexible working arrangements.

Benefits

Generous annual leave (28 days + holidays)

Performance-based bonuses

Flexible working hours

Company equipment

Professional development support

Pension

Health support

Wellness initiatives

Qualifications

• 3-5 years of experience in direct response copywriting.
• Strong understanding of psychological triggers.

Responsibilities

• Drive revenue through testing and optimization of a key SKU.
• Collaborate with teams to create and refine video ad creatives.

Skills

Communication

Consumer Psychology

Data Analysis

Job description

Direct Response Copywriter (Remote in the UK)

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Position Overview

Title: Direct Response Copywriter

Location: UK Remote (with monthly travel to our central London Office)

Employment Type: Permanent

About PetLab Co

PetLab Co is the world leader in the DTC pet supplement market with over 50% market share, 9-figure revenue, profitability, and rapid growth. We are seeking a results-driven direct response copywriter to help us scale further.

Role Responsibilities

• Take ownership of a key SKU, driving revenue through testing and optimization.
• Collaborate with video editing and media buying teams to create and refine short-form video ad creatives and funnels.
• Develop compelling copy for ads, focusing on consumer psychology and conversion rate optimization.
• Analyze performance data, brainstorm new angles, and iterate on creative strategies.

Ideal Candidate Profile

• 3-5 years of hands-on experience in direct response copywriting for paid social campaigns.
• Strong empathy for consumers and a deep understanding of psychological triggers.
• Comfortable analyzing data and optimizing campaigns based on performance metrics.
• Excellent communication skills and ability to work in a fast-paced environment.
• Proven success in scaling short-form campaigns and crafting high-impact scripts and advertorials.

What We Offer

• Generous annual leave (28 days + holidays)
• Performance-based bonuses
• Flexible working hours and remote work options
• Company equipment and professional development support
• Additional benefits such as pension, health support, and wellness initiatives

Our Culture

We foster a data-driven, collaborative, and innovative environment where ideas thrive. We value diversity and inclusion, welcoming candidates from all backgrounds to join our family.