Marketing Analyst

TN United Kingdom; Peterborough; On-site; GBP 35,000 - 40,000; Full time

Job summary

A leading company in the UK fashion retail sector is seeking a Marketing Analyst to enhance their ecommerce marketing performance. The role involves creating detailed reports, analyzing data across various channels, and collaborating with marketing teams to drive insights. Candidates should have a strong background in data analytics, particularly with Google Analytics and visualization tools like Tableau, and at least 5 years of experience in the field.

Qualifications

• Minimum 5 years experience in business intelligence or data analytics.
• Proficient in Google Analytics (GA4) and advanced MS Excel skills.
• Strong analytical skills and effective communication with stakeholders.

Responsibilities

• Create reports tracking sales and marketing activity across channels.
• Use Tableau to develop dashboards for marketing insights.
• Coordinate with analytics agencies for accurate data collection.

Skills

Business Intelligence

Data Analytics

Google Analytics

Problem Solving

Communication

Time Management

Tools

Tableau

SQL

MS Excel

Job description

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Marketing Analyst

Salary £35,000 - £40,000 DOE | Location: Peterborough Head Office | Contract: Permanent, Full-time | Office Based, 37.5 hours/week, Monday to Friday, 9am to 5pm

This is a full-time vacancy closing in one month at 23:59 BST.

The Vacancy

What is the role

Data is central to everything at Yours Clothing. With sister brands BadRhino, Long Tall Sally, PixieGirl, M&Co, and Evans, data demand is increasing. As we transition to a cookie-less world with more complex data collection, we seek a team member to deepen our understanding of marketing performance across channels.

The Marketing Analyst will develop and maintain the ecommerce marketing channel reporting suite, collaborating with marketing colleagues to meet reporting needs. The role requires a commercial mindset, strong knowledge of ecommerce marketing channels, and experience with Google Analytics.

What you will do

• Create reports tracking sales and marketing activity across channels like PPC, Email, Affiliates, Paid Social, etc.
• Use visualization tools (Tableau) to develop dashboards that clarify marketing insights.
• Address data discrepancies and assist the Senior Data and Insights Manager with solutions.
• Coordinate with analytics agencies and developers to ensure accurate data collection in GA4, Facebook, Awin, etc.
• Handle projects requiring creative data analysis approaches.

What you will bring

• Minimum 5 years experience in business intelligence, data analytics, or related fields.
• Motivated, ambitious, and proactive.
• Team-oriented with strong initiative.
• Energetic and enthusiastic about success.
• Adaptable to change and fast-paced environments.
• Loyalty and commitment to the business.
• Proficient in Google Analytics (GA4), ideally in B2C ecommerce.
• Experience with large datasets across systems like SA360, Google Ads, Meta, TikTok, Microsoft Ads.
• Proven ability to analyze marketing data and present insights clearly.
• Understanding of GTM setup and troubleshooting data issues.
• SQL skills are advantageous but not required.
• Advanced MS Excel skills, including pivot tables, vlookups, formatting, and data handling.
• Strong problem-solving and analytical skills.
• Effective communication with technical and non-technical stakeholders.
• Good time management skills in a dynamic environment.

The Company

Yours Clothing offers value-focused fashion for curvy customers on the UK high street and online. Our brands include BadRhino, Long Tall Sally, PixieGirl, and others, growing rapidly to serve diverse sizes and markets. Our success stems from entrepreneurial spirit and customer focus, aiming to be the UK's leading plus-size fashion retailer and expanding into new markets.