Affiliate Marketing Executive

BRIGHTERBOX; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading company in social commerce is seeking a skilled Affiliate Marketing Manager to drive revenue through effective creator partnerships on TikTok Shop. You will manage outreach, build communities, and analyze performance to optimize strategies. The ideal candidate is organized, analytical, and experienced in social commerce.

Qualifications

• Experience with social commerce platforms, especially TikTok Shop.
• Ability to manage multiple brands and creators effectively.

Responsibilities

• Manage outreach and contracting of Affiliate Content Creators.
• Build processes to contact creators and manage budgets.
• Analyze Affiliate performance to improve revenue.

Skills

Analytical

Communication

Organizational

Process-oriented

Education

Experience with Influencers and Affiliates

Job description

This company is revolutionising social commerce, reshaping how brands thrive and grow in an era of socially enabled transactions. They've curated a portfolio of exceptional (well-known and seriously cool) brands, and are unlocking their potential for social commerce revenue growth. They provide an end-to-end solution that manages everything from logistics and forecasting to affiliate management and Live Shopping. With a blend of unparalleled experience, expertise, and state-of-the-art technology, they're changing the way brands think about the highest growth channel in E-commerce.

Role overview:

On TikTok Shop, Affiliate content (both short video and live shopping) is the largest contributor to brand revenue. In this role, you are responsible for:

1. Deciding which affiliate content creators to work with.
2. Building processes to contact creators at scale.
3. Approving and distributing product samples.
4. Ensuring creators regularly post content.
5. Building communities to keep creators engaged and motivated to generate sales.

You are the subject matter expert on affiliate marketing, providing your expertise to support all the company’s brands.

Core responsibilities:

• Manage the outreach and contracting of all Affiliate Content Creators.
• Research and analyse what makes an effective affiliate content creator, and match that with each brand’s customer base.
• Build processes and manage overseas Virtual Assistants to contact hundreds of creators daily, encouraging content creation, and manage budgets for samples, commissions, and fixed fees.
• Develop Affiliate strategies for key campaigns (e.g., Black Friday, product launches), optimizing creator types and posting schedules.
• Monitor the efficiency of creator outreach and improve processes to enhance conversion rates and speed.
• Build communities in Lark and WhatsApp groups, collaborating with Content Specialists to share concepts and best practices.
• Run competitions to boost content output.
• Analyse Affiliate performance to identify top performers and refine creator selection.
• Be ultimately responsible for Affiliate content performance as a revenue channel, regularly analysing and adjusting strategies.
• Continuously refine your understanding of effective creators, removing weaker ones and increasing collaboration with high performers.

Who you are:

• Highly organised and structured, capable of managing multiple brands, products, and creators under tight deadlines.
• Naturally analytical, enjoys analysing large data sets to derive insights and drive actions.
• Process-oriented, able to build and standardise scalable processes for managing thousands of creators.
• Clear communicator, confident in expressing opinions and highlighting risks or delays.

Essential qualifications:

• Experience and understanding of working with Influencers and Affiliates on Social Commerce platforms, primarily TikTok Shop.